Marketing Analytics For Digital Marketing
Digital marketing is internet marketing strategies that are utilized to identify, develop, and target an audience in a specific market to become paying customers for an offering. This kind of digital marketing uses a variety of digital channels to connect with potential and current customers. These include email marketing, social media marketing, search engine marketing, video marketing, webinars, podcasting, and viral marketing. This guide will discuss the latest trends on digital marketing. Let’s quickly examine some of these trends:
Email Marketing The popularity of email marketing has significantly increased over the past five years. More businesses are utilizing email marketing to promote their offerings due to the fact that it is inexpensive, extremely effective, and very time efficient. In fact, companies who use email marketing to grow their business online can receive thousands of leads in just a few weeks! However, there are some pitfalls that can slow down any campaign, such as poor email design, spam filters, poor subject lines, poor content, and un-targeted leads. Below we will discuss these digital marketing statistics for you.
Social Media Marketing One of the most popular ways to grow your business online through social media is through Facebook, Twitter, Pinterest, LinkedIn, and Google+ circles. Social media optimization is an essential component of every marketing campaign and should definitely be one of your main goals. However, the popularity of these platforms continues to decline. This is because although every company with an online presence should utilize them to enhance their overall brand image, the following methods of promotion are no longer effective:
Video Marketing is quickly becoming one of the top methods of reaching consumers. In fact, research shows that the number of people who view video clips more than double the number who view traditional television commercials. It is a great way for businesses to attract potential customers, but as with all forms of internet marketing, it takes more than just a good video to have an impact. Below are three digital marketing statistics which indicate the need for video optimization:
Fomo Statistics With a lower than average ROI, fomo is proving to be yet another digital marketing disappointment. Fomo encourages businesses to use videos as a promotional tool but the strategies are quickly being discovered by those who were not meant to see them. This makes video marketing ineffective on all but the largest video sites. In addition to food, search engine optimization should be utilized to ensure high rankings are achieved through organic searches.
Business Digital Marketing Statistics Most businesses who utilize ecommerce statistics or any other form of business digital marketing statistics are quickly discovering the limits of such metrics. For example, one of the largest problems for companies using statistics to grow their business online is not understanding which statistics provide the best information. Some businesses look only to the numbers that are provided by internal research while others focus on external factors which may not be of importance. When searching for the right business digital marketing statistics, it is important to realize that all statistics can not be considered in isolation. A business must first develop a plan and then implement these strategies in a manner that is most beneficial to the company.
Email Marketing Recommendations One of the largest challenges for many businesses when managing digital marketing is getting businesses to recommend their company to others. While some businesses enjoy receiving referrals from existing clients, others may not feel comfortable doing so. When emails are sent promoting your business, it is imperative that the content does not include a sales pitch. Instead, a recommendation from a business with which you have a working relationship provides the highest conversion rates.
Marketing Automation With marketing automation is becoming an integral part of businesses everywhere, it is no wonder that managing email campaigns has proven to be a much larger task than ever before. In addition to managing emails manually, marketers also find themselves juggling between campaigns and multiple campaigns at once. In order to ensure that all aspects of a campaign are successful, marketers should utilize software that allows them to easily create different campaign parameters for different industries and demographics. This will allow marketers to effectively market to their customers and create positive word of mouth results.