Local SEO is all about boosting the online presence of local companies in the virtual world. It differs from organic SEO in many ways, but ultimately it is the same organic SEO. In particular, you are aiming to rank higher in the SERPs for local searches, rather than organic results. Local SEO is one of the cornerstones of an effective Internet marketing strategy, and one that should be taken seriously by every company.
The first step to consider in building a successful Local SEO strategy is to understand your audience. This means knowing their demographic, their buying habits, and the locations where they are likely to spend their time online. You should conduct market research to understand what your target audience looks like, and where your readers and prospects are most likely to find you. To this end, you need to think carefully about the type of content you produce, and where on your website you will have it placed. Knowing who your targeted audience is and where you need to target them is essential to success.
Once you know the location of where your audience is, and what pages they most likely to look at when searching for products and services related to your company, you should start to optimize your website. Optimizing your pages should focus on key phrases that are most likely to appear on search pages, and on pages where your readers are likely to click. Ideally these keywords should appear several times on your main page and several times in your side pages. However, you don’t want your pages to be keyword heavy; instead, you should select a handful of carefully selected keywords that make up the bulk of your content. The goal is to make your content as “linkable” as possible to other sites, in an effort to increase the ranking of your site within the major search engines.
A good way to create high quality links is to submit your own articles to article directories. This can be done by writing your own original content, then submitting your articles to the appropriate directories. As you build trust with other publishers of your content, they may be willing to include your article on their websites, or send you a link from their site to your own. This can significantly increase your ranking.
You should also try to submit your own page to local directory listings such as Yellow Pages. This can be done by creating an informational page, or simply adding a listing to popular sites such as Yahoo!, Google+, and Bing. These types of local listings can prove to be very beneficial, as their popularity often increases the number of visitors to local webpages, which can increase sales dramatically. There are some problems to using this method however, as the site must be submitted to the proper directory, and the submission usually requires high quality content.
Google Places is another useful local SEO tool and is similar to Google’s Neighborhood Search. However, it has more capabilities than simply searching for content on Google. It allows you to place highly relevant ads on your page and allows you to show up in search results for specific geographic areas. It is important to note that although Google Places is similar to Google maps, it is not precisely the same. Local SEO can be performed in many different ways, and using a combination of all of these methods will give you the greatest overall effect.