Search Engine Optimization, or SEO, is the act of optimizing your websites so that search engines like Google and Yahoo can notice your pages and rank them accordingly. On-page SEO just tells Google what other people think about your page. For instance, if you have lots of valuable back links pointing at your web page, search engines will probably assume that you’ve got good content, the kind that offers value to visitors. Otherwise, why wouldn’t people be linking to it instead? So back links and on-page optimization go hand in hand.
Backlinks, in general, are links that you, the person looking up information, make to another website. The person searching for information will, most likely, click on one of these links because they’re curious what that site is about. If you have many helpful backlinks, or “nofollow” links, you’ve created a self-sustaining SEO environment. Search engines look favorably on websites that have a healthy number of high quality, relevant keywords associated with the particular subject matter of the site’s content.
Organic SEO, on the other hand, is the process of getting links from other sites with natural search engine giants. There’s a way to go about this, however. One of the biggest challenges for most Internet marketers is figuring out how to get their sites to rank higher in Google and other major search engine giant’s rankings without using artificial methods, such as link farms or unnatural links. The trick is to find the best and most effective ways to optimize your site and your webpages for the search engine giants, while still creating high quality, natural backlinks to your site from other sites that are beneficial to your ranking.
Incoming links are what makes the real difference in SEO. If you have a website that ranks well for a particular subject, but you’re losing visitors every day because it’s difficult to find interesting content, it’s likely that your web pages aren’t giving the visitors what they’re looking for. Link building, or acquiring backlinks from relevant sites, is an important part of any organic SEO campaign. Many Internet marketers have become experts at finding high quality, low competition backlinks to their sites and ensuring that they’re properly placed within the page content. Off-page search engine optimization techniques are designed to make your webpages and content relevant to their keywords so that the search engine giants recognize them as relevant for that particular search query.
Organic SEO isn’t just about the quality of the backlinks, though. It’s also about the quality of the page content itself. Search engine algorithms are designed to measure the relevance of a web page to a keyword query. The higher the relevancy of a web page to a given keyword, the higher its rank will be in search results.
Higher rankings in the search results lead to more traffic to the site, and thus a larger conversion rate. The conversion rate refers to the number of visitors who sign up or buy the product/service. Low ranking in the search results, on the other hand, can result in low conversion rates. Search engines are trying to provide users with the most relevant search results; if a user gets a low ranking for a particular keyword query, the search engine algorithm may suggest that the user look for another search engine. That’s why it’s important to have as many high quality links leading to your web pages as possible.
On-page SEO efforts often include links from outside sites that are optimized to target your market segment. Some SEO professionals prefer to focus on off-page methods such as article marketing, social media networking, video marketing, blogging, press releases, directory submissions, and so forth. While some of these strategies do have value in terms of raising your page rank, there is a common belief that they have no correlation with one another. While some of these strategies may not have a direct correlation with one another, certain others definitely do. Some examples of strategies that SEO professionals use for local rankings include building links to your web pages from other relevant sites, including on-page links from content farms, directory submissions, blog posts, press releases, and social media networking.
While search engine optimization professionals want you to succeed in getting as many visitors as you can to your website, they also realize that there are certain measures that they must take to ensure that you get that success. For example, it is important that you create as many backlinks as possible so that Google realizes that your page contains a high-quality resource. Link building services offer a variety of methods to increase your link popularity, and most SEO services provide free tools to help you optimize your website. When choosing an SEO company, make sure that they understand the importance of link juice and how to build high-quality links.