Local SEO and Local Search Rankings for Small Businesses

Organic SEO is all about improving your website’s search engine rankings based on what your customers are searching for. Local SEO helps the person looking for a product or service to find you, even when you have thousands of local locations. As with organic SEO, good keyword research and competitor analysis are key to establishing a strong local SEO strategy. Of course, local SEO encompasses a host of other strategies, such as link building, on-page optimization and off page SEO practices. This brief article focuses on two of the most important aspects of local SEO: Citation Building and Linkbuilding.


Many professionals in SEO agree that good keyword research is a vital part of a local seo strategy. A complete analysis of your competitors’ keywords will reveal the kinds of keywords that are most popular with customers in your target market. You should also perform research into the most searched for words on Google. Keyword research, when performed correctly, is the backbone of any SEO campaign. Good keyword selection and optimization can give you high search engine rankings and increased traffic.

Another part of a successful local seo strategy involves the process of obtaining proper citations. Good SEO needs to build credible links, which are rooted in relevant, authoritative online information. With citations, the search engines will know that your website is credible, which is critical to increasing rankings and helping your site pull up high on Google.

In order to build links that are considered credible by the major search engines, you need to submit your site to a number of credible directories. Some SEO companies specialize in providing affordable SEO services for small business owners. For small businesses, using a professional to service that provides local business search engine optimization solutions is often the best way to get results. These SEO companies are especially adept at developing strong local web presence through the use of highly searched keywords, quality backlinks, and citations.

With this in mind, you need to understand that obtaining good rankings on major search engines requires the submission of accurate, relevant backlinks. The best way to achieve this goal is through the submission of your website’s URL to major directories, as well as to other relevant websites. One of the best ways to do this is through the creation of articles that contain links to your site. Whether you’re writing SEO articles yourself or paying a ghostwriter to produce these articles for you, the bottom line is that you need to submit your URL to appropriate directories, and provide good, clear, and precise local content.

In addition to SEO strategies such as writing SEO articles and submitting them to directories, you also need to take advantage of effective internal linking structures. Internal linking structures are simply a set of links within your web pages that are directed to each other. It can be as simple as adding a “link” tag to the header of a page, to as complicated as using anchor text to link to other parts of a page. The logic behind internal linking structures is that Google loves links, and any page that contains more links to other relevant pages will perform better on the search engine results page. Therefore, it’s essential that you build up your internal linking structure by including relevant keywords in the anchor text of each link.

You also must make sure that you use all of the tools available to you to achieve the best SEO possible. While the above steps are very important, there is one aspect of SEO that is often overlooked: the use of Meta Tags. If you don’t use Meta Tags correctly, then you are wasting the opportunity to improve your local search rankings. To effectively create Meta Tags, you should always include the keyword phrase that you are trying to rank for in the tag itself. For example, if you were looking to rank for “wedding venue,” you would want to include the words wedding, venue and city in the Meta Description, with the word “more” in front of the city name to indicate that you are local.

In conclusion, SEO for small businesses is not difficult, but it does require some knowledge of the different ways that Googlebot works, and how to find and incorporate effective Local SEO into your website and its pages. A great way for small businesses to get started with local search results is through the use of affordable SEO software. SEO software can help you take advantage of all of the resources that are available to increase your site’s potential traffic and improve your Local SEO ranking. Small businesses should invest in a piece of software to help them stay on top of their competition.