Local SEO and Getting Your Website ranked High
One of the most critical, yet often overlooked SEO tools is Local SEO or Search Engine Optimization. Studies show that most Internet users perform searches using Google and Bing. By incorporating local search optimization with off-page elements such as local citations, link building and on-page optimization, you can increase your websites visibility and improve your online conversions. In this article, we’ll take a look at some great examples of how to optimize for local search.
On-page SEO refers to activities performed on your site outside of your website. Two things are important in this category: proper keyword identification and an on-page optimization strategy. Keyword identification refers to choosing words that best describe your business and are likely to be used by customers when looking for similar products and services. While Google and other search operators will rank pages based on keyword density, content, and backlinks, the actual ranking of pages can be affected by these two things.
Many people believe that SEO needs to be performed within the actual site itself. This is not true. While meta tags can affect your ranking in SERPs, you should also focus on building links outside of the site as well. This includes external social bookmarking, local citations, URL and name tags, listing your business on maps, building in-bound links from other websites that have a page rank similar to yours, and schemas markup.
The second thing to keep in mind is the importance of on-page seo. Building links from other websites that have a similar page rank as yours can significantly boost your rank. Two things to consider when planning for local keywords are keyword research and link building.
One of the biggest problems when it comes to online businesses using local SEO is overoptimization for local keywords. When this occurs, businesses will use meta tags, in-site content, and link building in all the wrong places. The content on their site should be optimized for state and city keywords, which are much more likely to be used in searches. Link building needs to be both on-page and off-page as well, and should include content such as nap activities and recipe boxes.
The third part of successful SEO is good keyword research. While there are many different ways to go about researching keywords, the best way is to utilize the Google Content Explorer plug-in. With Content Explorer, you can view the complete data that is related to any given keyword. You can see not only how many times it is searched in Google’s search engines, but you can also see how many times it is searched in other search engines as well.
Once you understand the importance of off-page optimization, the on-page part of local SEO should start to make more sense. One thing to keep in mind is that local search engines, such as Google, want to have a good feel for your business. If you are not certain of what kind of mood you want to create, consider using the “about” and ” Contact” sections as a way to show the local business what kind of things you are all about. If you do this consistently, you should be able to get your business ranked very high among local search engines.
Getting your website ranked high in these types of search engines will lead to success. One last key component to consider when optimizing for a specific local area is keyword relevancy. If a search volume is low for a given keyword, it may not be worth the time or effort to optimize it for that keyword. Just because a search volume is low, does not mean the product or service offered is poor or that the business is bad.