Local Search Ranking Factors For Google, Yahoo, Bing & MSN
Local SEO is a growing trend that is becoming very popular amongst companies who are looking to target potential customers within their region. Local SEO can be implemented on almost any website but there are some basic rules that have to be followed. It’s important that your content and links are relevant to the target audience. Below are 5 Local SEO strategies which you should incorporate into your site:
On-page SEO – this includes on-site elements like meta tags, headers, titles, etc. Make sure that your keywords are integrated throughout these elements. This will allow your page to be found by more search engines when potential customers are searching for the products or services you offer. You can also make sure that you have high search engine rankings through local SEO by making sure that your page title and description are well-written.
On-page SEO consists of the content of the website itself. The aim of local SEO is to make sure that your site is listed in Google’s local business listing area. This means that you need to work on the internal linking structure of your website. If you wish to target specific geographic areas, consider getting links from local businesses or websites with high Google rankings.
Contact Page & Mobile Phone Number – One of the best practices to follow in local SEO is to have a custom contact page for SEO purposes. This should include a link to your website, a landing page or, where necessary, an opt-in page. It is imperative that a business page be included so that customers and prospects can contact you directly. On your mobile devices, a contact page should be accessible from the app. You can use Google Maps to find local businesses as well as review the phone book.
Social Media & Activity – Google’s recent Panda update made social media a big part of the decision to update the ranking factors. As this was an initiative aimed at improving user experience, it is likely that most people searching for products or services will also use the social networks. This makes it important to incorporate social activities into SEO so that you get maximum benefit out of it.
Meta Description & Title tags – These are also important SEO strategies for local search ranking factors. These are used to provide information about the nature of the business such as the company name, address, phone number, email address and other relevant details. Meta Description tags can include the keywords that are relevant to the industry. For example, if a dentist specializes in braces, then it would be appropriate to put the keywords ‘braces’ or’orthodontics’ in the meta description. Similarly, when creating web pages for SEO purposes, it is important to put the most important information in these tags. The title tag should also contain these keywords so that users can easily find your website.
Schema – This is another important aspect of SEO Best Practice. A Schema is a virtual vocabulary of all the details about a web page. All the HTML elements of the website are placed in the appropriate places of the webpage. This ensures that search engines can easily access the data and rank it accordingly. In simple terms, a website’s schema ensures that the website is searchable.
Facebook Business Page – In most cases, most businesses prefer to create a small business page for their specific location. In order to rank it well with the search engines, it is necessary to optimize it using the relevant Facebook features. Optimizing a Facebook business page requires the same local SEO strategies used for local SEO. Local Search Ranking Factors for Google, Yahoo, Bing and MSN are the same on the Facebook business page as they are on other SERPs.