What is SEO? Search Engine Optimization is a set of techniques that can improve the volume of traffic to a particular web page through search engines. SEO can be performed on-page using traditional SEO methods like On-page Optimization and Off-page Optimization, or by using off-page SEO techniques such as Link Building, Local Search Optimization, Article Marketing, Press releases, and Blog posting.
o SEO – On-page SEO is the process of optimizing the text content of a web page or the physical URL. This includes creating a well-written SEO rich content, making sure it ranks well in major search engines, and incorporating meta tags and keyword research into it. On-page SEO is important in the competitive world of SEO, and it is critical for those businesses that cannot afford to invest more money into marketing online. However, SEO takes time. You need to do it on a continuous basis if you want your page or site to rank well.
o Local SEO is the process of optimizing a specific area of a business’s web presence, be it a local business website, an online store, a blog, a directory listing, etc. The objective is to drive qualified traffic to the designated webpages through targeted keywords. For example, if you are a catering business based in Sheffield, UK and you have a website about catering, you can optimize this website for the key phrases “ceremony catering”, “wedding catering”, “ceremony catering services”, “wedding catering service provider”, and so on. In the above example, these keywords will be the most likely keywords that your customers will enter when searching for these specific services. Therefore, by optimizing this website for these keywords, you can increase the chances that these customers will go to your website in order to book the catering services that they need.
o SEO is also achieved by optimizing content on a web page. A.S.C.O.R., or Search Engine Optimization, is a process of optimizing the content on a web page in order to rank highly in Google’s search algorithms. SEO involves several processes, such as meta tags, keyword research, designing the content to rank well, and so on.
o People search SEO, or Local SEO, is a very effective method of optimizing a business’s web presence in a particular location. For example, a local business such as a restaurant would ideally rank well when people search for restaurants in their area. Therefore, optimizing a restaurant’s website for local people search engines should be done. A restaurant in New York will not rank as highly as a restaurant in Sheffield simply because it is located in a different location. However, when the SEO methods of optimizing the site include local search criteria, it will greatly improve its ranking position.
o The SEO firm should also monitor its rankings on major search engines like Google. It should regularly send updates and monitor its positions in the search volume and frequency. An SEO company in Sheffield will know how to measure its rank, and if necessary, it can immediately address any problems that may arise. In fact, it will be able to suggest any relevant actions that can be taken to improve search volumes or even drive more clients to the coffee shop Sheffield has been serving up the customers of the business.
o SEO firms should also create press releases for local publications covering its achievements in terms of rankings and local business listings. This will make the business name and logo easily recognizable to people searching the internet for various items or services. If these publications are able to publish the press release successfully, the chances are that the business name will be very recognizable to internet users in the near future. For example, Sidenote, a leading travel and leisure travel booking service provider in the UK, uses SEO. The company is able to achieve good search results from its website at no cost to the business.
o Another way to optimize your website for local SEO is to make sure that you include the keyword or phrase in the content, links and HTML coding of your website. This will make sure that you get indexed by the major search engines such as Google, Yahoo and Bing. Moreover, this will increase the chances of getting a high page ranking. For example, at the time of this writing, Sidenote’s ranking in SERPs was number 7, having been displaced by competitors who made significant improvements in their websites. Thus, the importance of local seo is evident, and SEO firms should take advantage of it if they want to enjoy good business success.