Local Search Engine Optimization Tips and Strategies
Local SEO is the process of boosting your local online presence through targeted keyword analysis, link building and off-page optimization. Local SEO is very different from traditional organic SEO, as it s aimed at ranking highly in the SERPs for local searches. Organic SEO works on a broader scale, as such, but local SEO goes specifically to the root of the problem: what are your customers looking for? It’s generally agreed that local SEO should include elements which make your website more user-friendly, such as reducing clutter and better information architecture.
In theory, every website on the world wide web has one thing in common. They all have links. Link building is an integral part of SEO and plays a major role in ensuring that your site ranks well within the major search engines. There are several different types of link building available, some more successful than others, though all are important for building your ranking. Here, we’ll examine the most common and effective types of link building.
Article marketing. This is an easy way to build links organically, without the need for any form of expensive paid advertising. You simply write articles about a subject of interest to your readers, in a style that suits your business well. Submit these articles to article directories, where your resource box can be used to link back to your website. Be sure to include a reference to your own site, as this is an important factor in the ranking algorithms. As with any form of organic SEO, you need to keep adding content to your articles in order to keep people visiting your site, and improving the chance that they’ll click on your links and increase your rankings.
Blogs. Blogging is the new SEO, and this is proving very popular among savvy business owners. Because blogs are relatively easy to create and maintain, many companies are starting to create their own blogs in order to boost their SEO rankings. If you’re not familiar with how blogs work, it’s quite simple: bloggers pick topics that are relevant to their sites, then write about these topics in a way that entices the reader into clicking through to their site. In order to do this effectively, you should write on topics that are likely to draw a lot of visitors to your blog, and of course, blog about your own site at the end!
Local information. Everyone loves local information – even if it’s just tips on how to get the most out of your own life! There’s a lot about life in your local area which is great to know and great for SEO. A couple of local seo tips for this include creating content around local information, and using free tools such as Google Local to locate potential customers who’ve mentioned your brand on social media, or mentioned it on their own profiles.
Link building. This is an essential part of any good SEO campaign and is perhaps one of the most overlooked. Link building can be extremely beneficial for SEO rankings, because it means that your site has been picked up by high-ranking sites, and it means your brand has been spread far and wide. Link building is done in many different ways, but a relatively simple method is to buy links from other high-ranking sites. These links will typically be placed onto your site as anchor text, meaning that if someone searches for your product or service on a search engine, the anchor text will link them straight to your website. This is one of the easiest and most effective methods of SEO available, and fortunately, most sites will happily oblige.
Create local content. To make sure that your SEO strategy works best, it’s vital that you work hard to create content that is focused on your target audience, and which can be found within the local area. Search engines love sites that are specific to their demographics, and if you want to get your website noticed, you’ve got to make sure that your content targets those people who will most likely be interested in what you have to offer.
There are some big benefits to getting involved with local SEO, especially in today’s challenging economic climate. If you have a website that isn’t located in your preferred location, chances are it won’t be found by many visitors! This means that you’re not only competing against highly ranked sites, but you’re also potentially losing valuable traffic to competitors who are able to tap into local business communities. The key is to think carefully about where your website should be focusing its attention and then take action to make it happen. There’s no point in losing existing customers over a matter of seconds if it’s having a negative effect on your bottom line – so make sure you consider your options and choose wisely. Your SEO strategy could literally make or break your local business.