Learning About Google Ranking Factors – A Comprehensive Overview
SEO stands for Search Engine Optimization. In short, it means the entire process of enhancing your website’s visibility for various relevant searches in the various search engines. The higher ranking your pages get in search results, the better chance you’ll have of attracting existing and potential customers to your company. With such a high demand for such services, there are numerous companies that offer Search Engine Optimization (SEO) services. However, before hiring one, there are a few points that you should consider:
The very first thing you need is a solid foundation in the fundamentals of search engine optimization principles. For this, you would need to read the two most important chapters of the Search Engine Optimization Checklist: Chapter 1 and Chapter 2. The second chapter mainly discusses the concepts and characteristics of organic search engine results, while the first chapter tackles everything about ethical SEO, or those practices that go beyond the surface.
While it is true that search engines use different sets of algorithms to produce their webpages, the main principle behind SEO is that users’ intent determines the rank of a page. Thus, if the webmaster guidelines for SEO follow the principle of user intent, then search engines are said to follow black hat techniques. On the other hand, white hat SEO follows what the search engines’ guidelines would dictate. Both techniques are used to achieve the same result, which is, increasing a site’s page rank in search engines.
In order to effectively master the principles of white hat search engine optimization, you would need to learn and understand the different types of SEO. These include the various factors that go into determining a page’s ranking, and the foundational knowledge needed to understand these factors. In this regard, you need to take a look at the foundational knowledge because this chapter provides the basic understanding of how SEO works. In this chapter, you learn about the four different factors that rank a page, and the relevance of these factors.
The importance of a site’s page speed cannot be overlooked in SEO. In fact, many technical SEO experts believe that a slow page speed equates to higher rankings. In this regard, page speed is one of the foundational knowledge you need to master. Moreover, Google and other major search engines impose a penalty for sites that use invalid keywords or misspelled words. Therefore, technical SEO experts always insist that you conduct keyword research thoroughly before employing any technical SEO tools on your site.
Another fundamental knowledge in this chapter is how to choose an appropriate URL for each link of each link in your web site. Furthermore, you should also understand the differences between organic and inorganic listings. With respect to this, you need to be well aware of Googlebot and the algorithm used by search engines to rank web pages. This chapter also gives you valuable insights on how webmasters can rank higher using key words and key phrases.
In the final part of this book, you get to know the importance of link building. You learn that, contrary to popular belief, inorganic search engine results are not what you want. Rather, you need to focus more on achieving organic rankings. Furthermore, you also get to know why it is important to build links organically to achieve high organic search engine results.
In conclusion, I have provided you with a comprehensive overview of this helpful book. I believe that you will find these topics interesting and useful when it comes to improving the quality of your websites. If you want to become successful in the online world, you have to make sure that you pay proper attention to all the aspects of SEO and Mastering Google ranking factors.