SEO stands for Search Engine Optimization. It is a set of best practices and tools that assist your site rank higher in the natural search engine results. Organic traffic isn’t just free, it can also bring in many more conversions/visits. So if you’re thinking about getting an internet presence for your business or organization, SEO might be the solution for you.
One way to achieve the optimization of your site is to use SEO tools. Keyword optimization and link building are the two main procedures of SEO. SEO keywords help your page rank higher. Link building assists with getting your page ranked higher as well. Keywords in your meta tags and title tag will help with your SEO positioning. There are other methods of SEO like using keyword research tools, analyzing competitor sites, and search engines themselves, however these are the two most common and the most effective.
Another SEO strategy is on-page optimization. This is where your optimization efforts are on the actual web pages. This SEO is different from off-page optimization because on-page optimization is used to get your keywords to show up high in Google, while off-page optimization is used to get your site to show up at a high position in search engines. Each SEO strategy has their own place to be optimized.
SEO content writing is one method of optimizing your site. It is important to have SEO content written as unbiased as possible. If the keywords are highly competitive, having a negative SEO article can hurt your rankings. This SEO content should be informative and discuss relevant information in a non-biased way. Search engines are more tolerant of negative SEO articles and they tend to list them lower in their rankings. Be sure to follow the guidelines for content writing as it is imperative that your SEO strategy includes this.
Article marketing is another way of getting inbound links. For each individual page of your site, there should be at least one article related to your niche and link back to you in the resource box at the bottom of the page. Search engines love inbound links and they give more weight in their algorithms to pages with inbound links. This is especially true for Google, which is one of the biggest engines in the world and page speed plays a large factor in their algorithm.
Writing quality content and providing useful information is vital in order to rank higher. However, there are some SEO terms that are often misused by newbies. One of these is the term offsite SEO. This basically means any techniques that are not considered on-site SEO but rather offsite SEO. Some of these include directory submission, link wheel, article spinners, and keyword stuffing. These techniques are completely against the rules and can result in you being banned from a particular site or even your IP address being blacklisted.
Another term that beginners often misuse is off page SEO. This basically pertains to things like article marketing, link building, blogs, and more. These techniques should all be considered while optimizing use, but the real trick is to know when to combine them for the best results. Many people use articles to rank high but never link back to the main website. They also forget to optimize their internal linking structure.
So in conclusion, do not be fooled by what others claim as SEO “tricks”. Focus on optimization first and foremost and use offpage optimization techniques only as a last resort. The trick to finding out if your SEO efforts are working is to monitor your search results closely. If your rankings are not increasing then it is time to step up your game.