Keeping Up With Digital Marketing News
Digital Marketing News, Updates, and insightful from June 2021. Google plans to phase out the use of third party cookies in their search results. Also in a recent article, Google disclosed their plan to remove third party cookies from their search results.
In a prior post, I discussed the need for an integrated marketing communications strategy. Google’s decision to phase out cookies is timely, but their reasoning still confounds me. Many in the Internet marketing community seem to blame Google for every problem they have, especially in the form of search engine traffic losses. This is not only my opinion; I’ve been discussing this for some time.
As a business owner or marketing executive, I am always intrigued by the latest trends in the advertising and digital media industries. And Google is no different. What amazes me is that a company like Google would make a mistake like rolling out a new product without conducting user research. They surely have the best user interface designers in the world. Google has spent the last couple years perfecting their search engine algorithms, which is why they are considered the leading search engine today.
Google is not perfect, though. Like all businesses, there are areas they could improve upon. Some worry that Google will eliminate instant search results. I have a much different view. I believe that when a searcher types in a phrase that describes what they are looking for, they should get the first few results in alphabetical order and then the remaining search results in descending order of relevance. Google has the right idea, and with their massive resources, the right approach to implementing it.
Another big story in digital news involves Google’s new updates to its social network features. Many observers speculate that this could put a big dent into SEO efforts for businesses. With many people spending more time on Facebook, Twitter, and other social networking sites, it makes sense that Google would want to position itself as an authority in the field. This doesn’t mean that their updates will completely eliminate search engine optimization tactics, but it does mean that companies will have to work a little harder if they want to dominate the market.
My take is that we need to keep looking at all the digital marketing news that emerges every single day. These changes are bound to influence digital marketing in a big way. The changes in terms of the major search engines may cause users to shift their strategies, but they shouldn’t let that stop them. Even if they think they aren’t using SEO effectively, it is still possible to dominate the market. We’ve seen this happen time again.
As someone who runs a blog, I can tell you that there is a daily dose of digital marketing news on my desk. I also get a lot of email related to these trends. I’ve learned over the years that staying up on the latest trends is one of the best ways to be successful in the competitive markets online. Being prepared and informed makes it much easier to develop strategies that will yield real results in your marketing efforts.
When it comes to digital marketing, it’s really a simple matter to implement a new strategy if you follow the right tips. While it can certainly be difficult to figure out what to focus on when it comes to digital marketing, keeping yourself well-informed about all the latest trends will help you achieve greater success with your business. The trends in digital marketing news can make the difference between being a late comer and a competitor that has been around for years. If you aren’t paying attention, then you could easily find yourself falling behind.