One of the major trends today in the online business is the integration of statistics in digital marketing campaigns. The old-style “sheep-load and see it done” business model simply doesn’t apply anymore. Statistics and data are the key to smart decisions in online marketing. Whether you are building a website, an E-book, or a blog to increase your Internet presence, statistics and updated information will help you make smart moves that result in higher conversions and more revenue for your business.
Statistics used to mean knowing what was selling. Now, statistics mean knowing what is not selling. In the world of digital marketing, this translates to knowing how to do things better to increase your return on investment (ROI) while also reducing costs and/or eliminating waste. With that kind of knowledge at your fingertips, why would you hire a team of talented people who aren’t making things better? With statistics at your fingertips, any questions you have can be answered quickly and efficiently, resulting in a more productive workplace.
Statistics are not only for your E-books or website. They are a part of everything big brand campaigns achieve. Whether you’re launching a television campaign, an electronic campaign, or an actual physical product, knowing how visitors are behaving at any given point in time is a critical piece of the pie. Doing this research is not only cheaper than hiring a full-time researcher, it can save you significant amounts of time, money, and effort on your part.
There are several places to go for such research. In addition to using Google Analytics, you may want to check out third-party tools such as Google Mobile Campaigns. These offer a great deal of helpful information, such as traffic source, bounce rate, search volume, and conversion rate. They also offer insights into keywords and competitive intelligence. These kinds of reports are invaluable to any business and should not be left to chance or the spontaneous conclusions of your marketing staff.
Another important piece of digital marketing news is how you can take advantage of social media outlets, such as Facebook and Twitter. If you haven’t already joined, these two platforms hold immense potential. With millions upon millions of users and growing, they are not going anywhere. As such, anything you can do to advertise through them will increase your visibility and influence and improve your bottom line.
It is also important to keep up to date on any emerging trends and innovations within social media and other platforms. You never know when something revolutionary will come along and create a whole new form of marketing. Keeping yourself informed can put you ahead of your competition. Just as important, it can help keep you from making impulsive mistakes that could cost you your business.
Finally, a big part of digital marketing news involves new forms of advertising that are starting to take advantage of platforms such as social media. It used to be that the major players in the digital realm either had their own apps or relied on ad buying and marketing through networks and search engines. While both of those options are still viable options today, more companies are beginning to use digital channels to promote themselves, their brands, and their products. The end result is an effectual approach to advertising that has a huge impact on your bottom line.
Taking your business to the next level with any of the digital solutions out there is important. However, you need to keep abreast of the latest in digital marketing news so you aren’t left behind by your competitors. By staying on top of the trends, you will be able to respond quickly and effectively. After all, in this industry, anything that’s new is news! With the right digital channels at your fingertips, any business owner can truly benefit from it.