The purpose of an SEO audit is to find out if the site has been optimized properly, and if so, why. What’s more, what are the methods used? What are your competitors doing? What are you going to do about it?
So, what exactly is Technical SEO? (hint: It probably is a lot of what that SEO auditing involves) How is Technical SEO important? (it may help get you brand new leads) 4 Dirty Secrets of Most SEO audits (don’t get scammed, but do ignore SEO either)
One of the first questions you should answer when evaluating your current Search Engine Optimization (SEO) strategy is how you plan to use white hat techniques in lieu of black hat SEO, or what is referred to as off-site SEO. White hat practitioners of SEO believe that links from natural listings such as those found in search engines like Google, are more effective than links obtained through link farms or other means. For this reason, they optimize the content and structure of pages in order to attract natural listings. While some off-site SEO techniques can be useful, white hat techniques can be just as effective and tend to get higher rankings at a lower cost.
Another question you need to answer when evaluating your local SEO strategy is how exactly does location affect your results? How do listings from local search engines differ from other areas? Does it make a difference if I am trying to rank for a phrase that would be popular in my own area, or would I be wasting time on low quality sites that would not generate any traffic? Experts in local we believe it makes a difference, which is why it is important to optimize for a specific keyword phrase that is specifically located in your service area.
In addition, experts recommend that you monitor your SERPs to analyze which keywords are generating the most traffic. By monitoring your serps, you can see where you are getting the most traffic and start developing an SEO strategy around these keywords. It’s common knowledge that it is better to target local customers rather than tourists and by targeting these customers you will be able to deliver higher SERP results. By understanding how your competitors are ranking for particular search terms, you can develop a marketing campaign that works better for you.
In a nutshell, a Local SEO Audit is just one part of a comprehensive search engine optimization campaign. To be successful, you must also have an on-site SEO strategy in place to boost your search engine rankings. It doesn’t matter whether your business is local or online, SEO is essential. Even if your customers aren’t in the area where you are based, targeting search phrases related to the location will yield results.
While you may feel like you don’t need to do a Local SEO Audit, it is actually very useful to do one as it will help you monitor your progress. You will get a real glimpse into how much work you need to do and where you are currently at. By auditing your progress, you can quickly adjust your SEO efforts and make necessary adjustments as needed. This is especially important because with every passing month Search Engine Optimization is becoming more complex as the internet grows.
On a final note, while it is important to follow all the guidelines set forth by search engines, the use of nap consistency is not necessary. Even though nap consistency has been proven to increase page rankings, it should only be used as a measure of last resort. As such, it should be used as a last resort to raise your site’s rank in search engines.