Insurance Agency Social Media Marketing Can Increase Retention
One of the most important factors in growing your customer base and maintaining customer loyalty is to provide value to your customer before sending them a message to increase retention. An honest feedback helps build trust and understanding. When a customer knows that you are paying attention to them and giving them your best efforts, they are much more likely to hang around and purchase from you again. However, just blasting out mass SMS to everyone in your customer base is not enough to increase retention much at all. Only 60% of consumers are interested in being able to respond directly to SMS, yet only 14% of companies allow consumers to reply to their SMS marketing messages in any way.
This means that your bulk messaging strategy must offer a way for customers to contact you to let you know about changes or inquire about promotions. Most users will not take the time to fill out lengthy contact forms, so your messages to them will never make it to the main inbox. In order to increase retention, you need to provide a way for customers to contact you. This is why customer retention strategies should use multiple channels to connect with your customers. With the help of customerpilot, this can be easier than ever.
CustomerPilot is one of the leading customer relationship management (CRM) systems. It enables businesses to analyze customer relationships and proactively create new strategies to foster customer loyalty. CustomerPilot provides integrated access to powerful analytics, comprehensive reporting, and pre-set marketing communications that help you identify profitable customer relationships. It also enables easy creation of custom reports and works well as an email/ SMS campaign planning tool.
CustomerPilot integrates seamlessly with Microsoft Outlook and Lotus Notes. Businesses can set up customizations for each contact or upsells. Customization provides greater control over where and how sales information is shared across different departments. It also increases upsells and decrease losses due to miscommunication. CustomerPilot provides a flexible workflow that allows you to upsell or downsell according to your current needs. This flexibility creates a more personalized customer experience and fosters greater loyalty among repeat customers.
Another key component of a customer loyalty program is an active follow up process. Surveys provide valuable feedback, but they provide a very small window into customer buying behavior. Many large-scale studies have shown that up to 75% of the purchase decisions are made after looking at survey results. To get a better picture of actual purchase behavior, companies rely on customer feedback and survey data. An active follow up helps you follow up on customer feedback and build strong loyalty strategies.
A third important element to insurance agency retention strategies is to regularly communicate with current customers. Interaction can build trust, provide a sense of security and increase retention. Providing regular customer updates encourages return business and builds up brand equity.
In addition to providing great customer service, insurance agents must ensure that their workplace is a comfortable place to work. If the workplace feels chaotic, boring or uncomfortable, staff members’ productivity suffers. To increase retention and maintain customers, an insurance agency should foster an environment that’s inviting and productive. Teamwork and communication are essential for an agency’s success, and regular team building and communication events can help foster employee engagement and improve customer retention and earning potential.
Overall, the most effective insurance agencies take the time to listen and engage their staff. They realize that providing good customer service requires more than simply releasing a press release. In addition to improving the agency’s public image, these efforts create lasting relationships with their clients and prospective customers. By implementing the best practices from social media marketing to customer feedback and follow up, insurance agencies can dramatically increase the value of their revenue.