Search engine optimization is an effective way to get and keep the visitors on your website. However, it can be frustrating to see that your site is not showing in search results. The multitude of related links on the web page reduces the opportunity to lead potential customers to your site. An optimal placement in search engines also is a requirement for SEO experts. Here are 5 proven solutions for small organizations who plan to increase online sales. Experienced SEO companies use reviews from consumers to generate geo-targeted ads that are effective in attracting visitors and converting them to customers.
Experienced SEO companies that specialize in helping small business online campaigns will tell you that user experience has the biggest influence on user loyalty and conversion. When users come to a site, they usually do so because they want to do something positive for themselves or find some type of information that solves a problem. A site that provides no user experience or that is confusing can turn visitors away and decrease the likelihood that they will return or even make a purchase. For example, a site that shows hundreds of different product photos with no description and no option to purchase can be frustrating for a user to navigate and could turn him or her off from even trying to browse the site.
Experienced SEO experts know how to choose high-performing ad campaigns that will increase online sales for sites with a limited budget. When a site first appears in a SERP, it is likely competing with dozens of other sites that are already in the top 10 per position. However, if a campaign is well executed, a small ecommerce site may appear in the top ten for a specific keyword phrase or on a unique list. These top ten lists are generally those provided by organic searches using popular search terms. Therefore, it is important to only spend money where customers are ready to buy.
For some small ecommerce sites, choosing an appropriate campaign can be difficult. Google does not provide a ready list of keyword phrases or specific lists of search results for popular social proof searches. SEO experts that have experience in both of these areas are able to fine tune ads for specific search phrases or popular social proof searches that will help drive customers to a particular site. It is important for web developers to consider how much of a return they can expect for their investment when creating new ads for new pages. Although it is possible to buy social proof ads, doing this could significantly increase marketing costs. It makes more sense to purchase social proof ads for existing pages so that the site developers can determine a realistic ROI for their marketing dollars.
Organic search engine optimization experts work to increase website traffic by writing reviews about certain products or services. When a customer searches for a term or phrase that is relevant to the site, the reviews are often published in organic search results and provide real-world information about the product. This experience does not require any monetary investment other than the time and effort of the reviewer. Most social media marketing experts recommend that experienced professionals take the time to write reviews about the products or services they have used in order to provide real world experience for their customers. This experience provides the customers with helpful tips and tricks that they can use when they are considering making a buying decision.
Another way that new web developers can increase online sales is through email marketing campaigns. In many cases, companies have a good relationship with existing customers and it is worth the time of the web developer to develop a meaningful email campaign that includes links to the company’s website. This form of organic SEO allows customers to learn more about a product or service before purchasing and provides the customer with valuable information that can be used in future transactions with the company.
Another way that new websites can increase online sales is through the creation of user-experience programs. These are usually short reports that provide information about the most common problems that website visitors have and then provide recommendations for improvements in the website design or functionality. These user experience reports can include everything from website navigation issues to technical support issues. When the customer has a problem with a specific aspect of a website or the functioning of a website, the user experience report is designed to help them better understand the problem and to find a solution for it. The increased website traffic usually results in an increase in customer satisfaction as well.
Social media marketing experts often recommend creating video testimonials that are visible to the public. In some cases, having a video posted to one of the many video sharing sites can create enough buzz about a product to boost online sales. Potential customers may be interested in the product images, but they may not be able to remember the exact name of the product. Using a video to provide a link to the product image or to place a personal advertisement can help potential customers to remember the brand name. The increased traffic that comes from this method of SEO can result in more revenue for the business.