Consumers are becoming more loyal to established brands, which means that your online business will need to focus on improving its customer loyalty. The first step to increase online sales is to develop a strong customer loyalty program. Yes, that’s easier said than done. But as the old adage goes, nothing worthwhile comes easy!
Top 12 ways to increase online sales. Use traditional marketing tools like search engine optimization and pay per click. Diversify your site content. Make your e-commerce site mobile-friendly. Measure your e-store performance with real-time analytics.
Micro blogging. According to tech gurus, it is the future. But not yet for marketers. There are many benefits of micro blogging. You have an opportunity to engage with your consumers on a more personal level. Social media platform allows you to interact with the consumers in a more personal way.
Review & Recommendation Software. Consumer loyalty is one thing, but the second is making an informed purchase decision. Social media platforms offer the perfect platform to get your consumers involved in product reviews. Consumer reviews help you know what’s hot and what’s not. Social media platforms like Facebook and Twitter will help you gain insights from these reviews.
Instagram Stories & Videos. Instagram Stories and videos are one of the most powerful digital marketing tools now. Instagram Stories is a series of visual short stories posted on Instagram, one of the fastest growing social media platform today. It allows users to experience the product firsthand by allowing them to comment, share, and upload images. They can also comment on other peoples’ images. This is a crucial strategy as it allows you to engage your audience and give them a sense of participation.
Social Media Marketing. Social media marketing is a must for any brand planning to build a strong following for the future. A strong following has been proven to result in a significant increase in revenue for most businesses, so getting involved in influencer programmes and connecting with influential people is crucial to building the next instalments of your loyal customer base.
Effective social media strategies. In an increasingly competitive market, it is crucial that you find a way to differentiate yourself from your competition. Advertisers have learned how to target effective social media strategies to reach their target audience, resulting in increased traffic and an overall higher conversion rate. Learn more about the latest social media strategies for your business by visiting leading website design companies in the UK.
Media buying in the UK. The rapid expansion of digital media and internet usage means that it is more important than ever to tap into the power of online media buying to reach your target market. This helps to ensure that your brand is advertised to the correct audience at the right time, with the right message, at the right place. Use these media buying platforms to drive targeted leads and increase your online presence in key areas.
Researching your analytics. Effective social media marketing requires analysis and reporting on your metrics. The best way to do this is through accessing the appropriate analytics programs and reporting tools that are in place today. Find out the top 10 keywords used by your competitors and use them as a starting point when creating and analysing adverts and content.
Creating value. In addition to learning about the trends and key components of your competitors’ ad campaigns, it is also vital to create a unique selling proposition (USP). Every year, it is important to benchmark your brand value against your competitors. In the UK, there are many social media marketing companies that can help you to benchmark your brand value across the different sectors of the market, such as finance and banking, tourism and leisure, education and technology, and health and beauty. The best way to benchmark your USP is to create an individual profile for each of your target markets and analyse the performance of your own and your competitors’ brands across different sectors.
Analyzing consumer behaviour. The growth and success of any campaign largely rely on the effectiveness of its consumer behaviour analysis. Social media marketing companies have in the past been able to successfully track consumer behaviour in the face of adverts, such as how consumers are changing their minds and buying more. With these insights, companies can fine tune their advertising campaigns to improve conversion rates and generate greater online sales. Some of the factors that are tracked include behaviour related to the size of ads, the overall appearance and the colour of the adverts, the timing of the adverts, and even brand name recognition. The data collected will then be leveraged to create adverts and content, which are optimised to increase website traffic and conversions.
Using consumer behaviour and research to create a better understanding of current and future trends will ultimately prove fruitful. However, it can take time and many companies may need to test the waters before implementing their strategies. For this reason, it is very important to first conduct a literature review. This allows you to gain a deeper insight into the current market, and gain ideas and strategies to test and implement.