If you’re looking for some good ideas on how to increase online sales, then this article is just for you. In particular, we’re going to talk about creating an appealing user experience, optimizing your store for local searches, reputation marketing and more. In particular, we’re going to talk about: The 4 Pillars of User Experience Design. (Read the rest of this article for free, without obligation.) Here is a quick index of how to increase online sales:
o Create an intuitive user experience. We know crazy eggs are cool, but what does this mean? Simple, crazy egg is a “smart” interactive store that gives your customers access to real live chat, blogs, forums, product videos, and much more. Think about how a person would feel if they had all these tools at their fingertips, wouldn’t they be crazy? These are things that can be very appealing, but you need to make sure you can build trust with your prospects or customers first.
o Improve customer satisfaction. If people love to shop, they will definitely come back to you. This means you need to work on improving your customer experience from a design & usability standpoint. You want them to be able to easily find what they are looking for, and not have to jump around through your entire website. By focusing on one page & making it easy to navigate, you’ll definitely increase online sales.
o Connect with your prospect or customer. The key to marketing & selling is getting your message in front of your potential customers. You need to make sure you always have an email list, so you can communicate with your customers over again. It’s important to always communicate with your customers – no matter what it is – to ensure that you are keeping them informed about the products & services you are offering. This will build trust with your customers & potential customers and will help you in the long run with the learning process of how to improve your online sales.
o Reputation Marketing. One of the best ways to build trust with your customers is to consistently deliver top-notch customer service. There is nothing worse than being turned down for a product or service you’ve already accepted that you’ll like. If people know & understand how good your reputation is, they are much more likely to buy from you. In addition, reputation marketing can also help you increase online sales since people will be more likely to trust you if they see that you take good care of your customers.
o Social Media Ads. Social media ads are one of the easiest and most effective ways to increase your online sales. You simply need to create a Facebook page or YouTube channel, then start placing marketing ads there. You can place both text and image ads, and each of these ads should link back to your website. The more links you have to your website, the more people are going to be able to find you. To make the most out of this marketing strategy, you should also add a blog to your site as well, so people will always have fresh content to read about your products and services.
o Customer Personas. One of the biggest factors in determining whether or not someone will buy is based on how you treat the buyer persona. If you don’t treat them with respect and give them their full attention throughout the buying process (something that many marketers fail to do), then chances are they won’t finish the process either. In order to increase online sales, you have to identify your customer persona, find out their pain points, and then offer solutions to those pain points in order to convert your customer into a buyer.
o Trust. Just as building trust is critical to the success of any online sales campaign, building trust within your target audience is just as critical. People form trust through many different channels, including face-to-face interactions, but what you do to build trust with your customers is up to you. Offer free information to your target audience, don’t push your product on them and always treat them with respect. Remember, they aren’t only interested in selling a product they want to know that you can be a good friend and a reliable source of information. By following all of these strategies, you will be able to build trust within your target audience and you will be able to dramatically increase the number of online sales that you experience.