Can you really increase online sales by giving away a few free products to consumers to test? Yes, that’s easier said than done. But as the old adage goes, nothing worth having comes easy! Top 12 ways to increase online sales by giving away free stuff.
Make your customer experience extraordinary. Make sure you give your customers a reason to come back. 12 ways to increase online sales by improving the customer experience. Make your customers’ experience exceptional through special offers, discounts, customer appreciation programs, and more.
Use interactive marketing tools. If you can’t stand the idea of giving something away, consider instead implementing paid online reviews. Reviews are a great way to create trust between your company and potential customers. Engage your potential customers in online reviews by providing useful information about your product or service and why they should use it.
Work with your target audience. Use your target audience to build your business. Use the same customer service and shopping cart platform for all of your marketing efforts. Make sure that your website and your online store are accessible to your target audience. Combine your efforts to increase online sales.
Work with payment options. Offer your target audience payment options when they make a purchase from your site. You can also offer multiple payment options, so your customers can choose the one that works best for them. Combine this with other ideas to increase online sales.
Work with payment options. Offer your customers multiple payment options so they can choose the one that works best for them. One option could be through PayPal, another through credit card payment, or even a combination of them all. Don’t limit your customers to only a few payment options. Combining these payment options with other ideas to increase online sales will allow you to reach your target audience.
Build trust logos and icons. The more recognizable your business looks, the more likely customers are to trust you. Use business logos and good name brands to help you increase your marketability among your target audience. You can use free tools to create these icons and logos at a reasonable price.
Build trust badges and profiles. Your target audience may not know a lot about your company, but they’ll recognize your logo or name brand if they see one of your trust badges or profile somewhere on the Internet. Make sure you incorporate as many of them as possible into the design of your website. These badges and profiles make it easier for potential customers to understand who you are, what you do, and why they should trust you.
Work on customer satisfaction. The more satisfied your customers are with your shopping experience, the happier they are likely to be overall. If you want to increase online sales and boost customer satisfaction, start by making your site mobile-friendly. Shopify is one of the first ecommerce companies to adopt this mobile-friendly approach, which has helped its customers enjoy better experiences when they shop online. When customers are happy with their mobile experience, they are more likely to come back to your site again.
Advertise through Facebook and Twitter. Both Facebook and Twitter offer social advertising capabilities that can reach a lot of your target audience at once. For example, if you have an existing customer base on Facebook but are trying to sell something on Amazon, you can advertise on Facebook with the user’s permission. The same goes for Twitter. With the right set of ads, you can also promote your products on these two social platforms to gain even more exposure.
Advertise on YouTube and other social media platforms. Both Facebook and Twitter allow you to advertise on their pages, as well as other popular social media platforms. On YouTube, you can upload videos that include images or content that you want customers to pay attention to. You can create a video ad that includes a link to your website, as well as an image or two that will draw the user’s attention. When you post a video on one of these platforms, you are actually advertising your website, as well as drawing traffic to your site.
Advertise on Google’s AdWords and Yahoo’s Search Marketing. These two platforms allow you to advertise on the search results pages of each of them, which allows you to reach a much broader audience than you would with just one or two of the other platforms mentioned above. These ads are called sponsored results, and they only show up whenever someone is searching for something on either of the two social media platforms. They cost money, but the money is well worth it because you are reaching a much larger audience than would be possible with other methods.