Increase Online Sales by Exploring These Top 3 Ways to Drive More Clients to Your Store
How to increase online sales is one of the most important business issues for every online business owner. If you want to stay in business for the long term, then this issue is critical to address. However, many online marketers make the mistake of treating Internet marketing as a ‘one-size-fits-all’ solution – they fail to build customer loyalty or trust. In fact, building long term relationships with your audience is one of the most important things that you can do for your business. This article will describe 10 proven strategies how to increase online sales:
Offer a money-back guarantee on all your products. A money-back guarantee is a great way to build trust and loyalty with your customers. When a customer has a great feeling about buying your product, they are far more likely to spend money – this is true with even small purchases like a cup of coffee or a new camera. Offer a money-back guarantee on all of your products so that customers feel safe buying from you.
Build a social media marketing strategy. One of the most powerful ways to connect with your online shoppers is to build a social media marketing strategy around the products you sell. If you have a blog or Facebook page, then start linking them to the pages for your most popular items. If your target audience works well with visual media, then also integrate video marketing into your overall online marketing plan.
Use email marketing to build trust and loyalty. Email is still the best way to communicate with your customers. However, if your online sales are lagging, email is just not enough to generate new leads. In particular, send customers an important update that has real value to them. For instance, if you are discounting certain discontinued styles, send them a short article about it so that they remember and can make a purchase for the sake of both your business and their own personal happiness.
Create a reputation for quality. Reputation is everything when it comes to doing business online. No matter how inexpensive or unique your item, if people don’t think your business is reliable, they will avoid you like the plague. A reputation for quality should include your ability to provide accurate stock information, quick delivery times, and reasonable prices – but more importantly, your customers should feel comfortable buying from you simply because they feel you care about them.
Send email receipts. This is a great way to drive sales in areas where direct mail marketing is not yet effective. Email receipts give you the ability to track and monitor where customers have come in the past and provide a sense of accountability to your customers. Tracking sales with email receipts is also easier if you have an automatic system in place for accepting payments – a great way to both automate your marketing and increase your income from repeat customers.
Buy targeted traffic. This is the best way to ensure that people come to your site. There is no point in driving traffic to a website if nobody is visiting it. This is especially true if your site is poorly constructed or you have poor usability. However, this is an expensive option.
Offer free shipping and/or free returns. If you want to increase your online sales without spending a penny, offering free shipping or a low cost refilling service can be a great way to draw attention to your product. Free shipping and low costs on refills make these offers even more appealing to shoppers. If your store offers free shipping and low costs on most items, customers who would otherwise have passed up your sale will be more likely to make a purchase at your online store.