Increase Online Sales by Exploring Different Methods
In order to increase online sales, begin by integrating ad extensions onto your existing pay per click (PPC) advertising. If you already run PPC advertisements, you already know that they appear high above organic listings, right above the “sponsored results” section, and can quickly drive highly targeted traffic to your website. How do you create a PPC campaign that will help you increase online sales? Consider some of the following tricks for increasing targeted traffic and building trust.
To increase online sales, engage in paid search advertising. While it may be traditional to only run PPC on websites like Google, Yahoo, and Bing, consider also submitting your advertisement to other search engines as well. Paying for advertising allows you to reach a very targeted demographic of buyers who are most likely to purchase from you.
Another way to increase ecommerce sales is to make sure that you have a great user experience. You need a site that is easy to navigate, easy to find products, and easy to buy. When consumers are able to shop with ease, they are more likely to make purchases from your online store and are more likely to become repeat customers. You want a great shopping experience, so consider hiring an in-house customer service team and making sure that your online store has a good reputation.
One of the best ways to increase online sales is through the use of social media, including Twitter, Facebook, blogs, and YouTube. Social media lets prospects interact with you and gives them a chance to tell their story. In fact, social media is one of the best ways to develop a relationship with your prospects, something that many other marketing efforts simply cannot do. It also helps you to connect with past clients and gauge how they felt about your services. By posting thoughtful comments on social media, you can engage your prospects in an informative conversation.
Another excellent way to increase online sales is to build trust signals. Trust signals can be defined as positive feelings about your company, your product or service, and your business. For example, if your online store displays photos of products and displays professional photography, customers will be more likely to make a purchase. If a customer searches for a particular item and finds your website first, they are more likely to trust your brand. You want to make sure that everyone knows about your brand, so that people feel comfortable purchasing from you.
In addition to creating effective and engaging social media, the best ways to increase online sales also include maintaining an active fan page on Facebook and Twitter. You want to create a fan page that makes it easy for consumers to connect with you and become fans. If you haven’t already created a fan page on these two websites, now is the time to do so. Your fan page will be the place where your target lookalike audiences will connect with you and where they will spread the word about your brand.
Paying attention to your landing pages is also another useful way to drive quality traffic back to your website. Landing pages typically contain links to related content and advertisements. However, many times visitors come to these pages in search of a specific product. In order to encourage visitors to click on the links to find the products you’re offering, you might want to consider adjusting the text on your landing pages. Instead of just providing your visitors with a description of the product, ask them to learn more about the benefits of the product by providing tips or other information related to the product.
Finally, in order to increase trust among your target visitors and to drive quality traffic back to your website, you might want to consider adding payment options to all of your product pages. This tactic can prove to be very effective, especially if you have an affiliate program to promote. Place a small sign right next to the payment button in order to reinforce the importance of the product to the visitor. You can also offer your customers a discount if they purchase this particular product from you. You will likely find that customers who trust the website will be more comfortable buying from you than customers who have never visited your site before.