You want to know the #1 thing that every Internet Marketer must do to increase online sales? That’s right, build trust in all the elements of your website. There are 3 major ways to accomplish this. But each one has its own distinct drawback. So it really boils down to a trade off between them.
First, use targeted ads to build trust. Here s what you want to do… Use Google AdWords on your blog, forums, articles, videos and social media pages. Put up a great looking advertisement of your choice and run it all over the Internet with links back to your site. Make sure it is in the correct category and in keyword terms related to your business. Use the Google Keyword Tool to make sure you are using the right keywords.
Second, drive traffic to your website. Here you use great assets like YouTube, Squidoo, hubpages and others. Focus on producing user-experience driven content. This means creating products that solve a problem for the reader. Also consider your niche and the user experience you are trying to create. This will save you lots of time and money as you will not be forced to compete with millions of other sites that are already online.
Third, drive targeted traffic to your website. This is the last strategy we will discuss. This is where everything starts… Let’s say you have great content that really engages your readers, but your checkout process is horrible. Or how about that sketchy customer support. This is where targeted ads come into play.
Social media and sites like Facebook, Squidoo, YouTube and others are great ways to advertise to your customers. Advertise your products and services related to your niche in a way that shows your customers you care about them. Post links to articles, videos, blogs, etc. The more you engage with your customers through social media, the more likely they are to recommend you to their friends.
Social media also includes product images. A simple internet search can lead you to countless product images and descriptions. To increase online sales, focus on providing customers with good product images and descriptions in addition to great content.
Finally, start building trust and confidence in your customers. If you want to increase online sales, this is critical! When people feel confident in your ability to deliver, they are more apt to buy. Build trust by addressing concerns and complaints quickly and providing customers with free shipping when they spend over a certain amount of money.
While many companies choose to ignore online sales and promote only through their websites, it is vital to reach as many potential customers as possible. Using tools to promote your business can help you reach those customers quickly and easily. While a lot of companies have a SEO department to manage all of their SEO needs, you don’t need one for everything. Use SEO and other tools to drive traffic to your site, build trust with your customers and engage with your social media audience. When you do these things, you will see results that drive more sales online.
The most important thing to remember when using Google’s AdWords is that you must not abuse it. One of the biggest mistakes that companies make when implementing AdWords is that they run out of cash before reaching their desired goals. Running out of cash with ecommerce marketing tactics is the last thing you want to do because you will be stuck in advertising costs with no success. To avoid running out of cash when implementing an effective AdWords campaign, implement a budget ahead of time, and monitor your spending to ensure that you reach your goals.
Another way to drive more sales online and increase your chances of success is to create unique customer experiences through your website and your physical store. You may think that customer service is a good thing, but if you want to increase your chances of success, you must give your customers a reason to stay and shop with you. Give them a reason to become repeat customers. Give them quality information about your products or services, and let them know that you are there to solve their problems. This type of personalized customer service will give customers the emotional response that they are looking for – a reaction that increases their desire to buy your product and stay with you.
A third way to drive more sales and increase your chances of success with ecommerce sites is to implement a complete digital marketing strategy that combines the best elements of traditional marketing strategies and online marketing. Digital marketing involves creating a viral marketing campaign that takes advantage of the power of the Internet to create interest in your products. You can do this with press releases, blogs, video creation and more. There are also social media strategies that can increase your business’s online presence. Digital marketing doesn’t stop there; your website should include a comprehensive email marketing program that is integrated into your sales process. This way, your customers can have all of the communication tools that they need to stay informed about your company’s products and services.
By combining these three powerful strategies, you can create an incredible foundation for increasing your site’s traffic and converting new customers into regular ones. The more traffic you have coming to your website, the better chance you have of getting those coveted new customers. The more new customers you have, the more likely you are to get them to buy from you. Combine this effort with the techniques we’ve discussed here and you can quickly increase online sales without having to build a massive ecommerce site.