Increase Engagement and Revenue With Google AdWords
Creating compelling competitions is an extremely powerful way to immediately increase engagement with social networking sites like Facebook. The ultimate goal is to spark interest by directing users into taking action to win a prize. This means engaging your audience and helping them feel involved rather than just hitting them with an advertisement. Below are some simple tips for promoting your business and increasing engagement on Facebook.
Create original digital marketing content. It’s important that you provide relevant information to your audience so they feel as though they’re part of a conversation with your brand. Incorporate a call-to-action or some other type of compelling call to action, such as “click here to submit your application.” Creating original content engagement helps people engage with your brand on a more personal level.
Utilize content marketing. The internet is constantly evolving, and by including content in your overall marketing strategy, you can help to ensure you reach a highly targeted audience. Make sure you’re constantly posting high-quality content that is engaging and informative. Your audience wants to know what’s going on within your business and industry, and by offering them insightful information, you can give them a voice within your company. A great content marketing strategy also shows that you have the ability to deliver on the promise you make in your business.
Focus on user experience. It’s important that your website and your business are designed for the end user. A great way to do this is through user experience design. User experience design is about making products and services easy to use so that users don’t get discouraged when engaging with your site. For example, if you provide high-quality content and a great look and feel, your viewers are more likely to spend time on your page because they’re not frustrated with navigating it.
Build a social media presence. Social media is quickly becoming one of the most powerful tools available to businesses of all sizes. With the integration of Twitter into Google+, and Facebook into Google+ as well, the internet has become a brand collector’s dream. As you continue to build your brand, you can engage with your consumers and followers through social media outlets such as Facebook, twitter, LinkedIn, and other blog platforms.
Take advantage of content marketing. You may be surprised at how much potential digital marketing and content marketing can provide for your business. It can be used for website content, social media, and even email campaigns. If you create unique and timely content, you’re sure to attract consumers who appreciate quality content.
Work with SEO. You may be surprised at how much impact content marketing and SEO can have on your business. Although it may seem like an odd combination, search engine optimization and content marketing can go hand-in-hand. An effective SEO strategy can increase both your search engine rankings and organic traffic. Content that is informative and relevant can also generate substantial ROI.
Build a content marketing strategy using a third-party service. There are many companies that can provide you with an effective content marketing strategy. The goal is to create high quality and engaging content that will give your business an edge over your competitors. If you own a business and do not have the time to create your own content, hiring a company to do it for you can be invaluable. In addition to having high quality content that attracts consumers, content-rich sites benefit from increased search traffic and a boost in sales.
Create user-engaging advertisements. Instead of spending money on costly TV ads or print ads, consider creating short internet commercials that are designed to engage your target audience. Studies have shown that 30 seconds is the ideal time to grab a consumer’s attention, and studies have shown that television advertisements are not effective when it comes to enticing a consumer.
Perform competitor analysis. Before launching a new ad campaign, make sure that you know what your competitor’s keywords are, what their campaigns are doing, and how they are doing with those keywords. Competitor analysis will help you to ensure that your online advertising is reaching your target audience, which can result in more targeted traffic and more potential sales.
Emotional keywords. If you want to increase sales and lower your overall cost of acquisition, you need to invest in emotionally relevant keywords. Search engine optimization professionals have found this to be one of the most effective revenue generating ideas for many businesses.