Increase Engagement and Reduce Costs With These Tips
Marketing your business online can be easy if you have a good strategy for increasing engagement. Many companies overlook this crucial step and end up with nothing but frustration. If you want to see an improvement in your company’s bottom line, then you have to make sure you’re putting in the effort. Here are a few examples of strategies you can use to make sure you’re advertising and marketing efforts are contributing to profit:
First, to increase engagement, you have to devote at least 20% of your day to developing new content and 80% to promoting it using content networks, social media, and PPC campaigns. Becoming more strategically focused on your content marketing takes taking a new perspective on how you communicate to your audience, focusing on the way you tell a story that brings your audience in, rather than just trying to get them to opt-in to your mailing list or buy your product. In today’s society, there are too many distractions for people to pay attention to your ads and content unless it is highly relevant. Making sure you’re giving your audience clear, concise messages that engage and interest them will ensure you’re communicating to them in a way that increases engagement.
Second, you have to monitor and measure your content engagement on a regular basis to determine where you are in terms of where you need to go. Keep a daily log of the actions you’ve taken to engage with your audience, such as leaving comments on blogs and articles, joining groups on Facebook or Twitter, and sharing links to your content with your contacts. This gives you an idea of where you need to focus your efforts in order to see improvements. It also gives you a sense of where you’re headed in terms of brand awareness. Measuring your digital marketing efforts will allow you to evaluate where your marketing goals lie, as well as helping you to track progress so that you can continue moving forward.
Finally, your audience will respond positively to real communication, whether it’s through a blog post social media exchange, or phone call. Social media spheres allow your audience to respond to your posts and stories on their timeline with comments, reviews, and suggestions. Blog posts may inspire others to take part in conversations. And phone calls or chats with clients can yield useful insight into what’s working and what’s not. Taking full advantage of these platforms to increase engagement will result in more business for you and increased visibility for your brand.
In this age of smartphones, smart TVs, and DVRs, many marketers believe that they have no reason to connect with potential customers on a personal level that hasn’t been explored by other businesses. While the internet has provided many ways for people to interact, most marketers are finding that engaging with customers on a more personal level by sending out personalized messages via social media channels is the best way to engage a captive audience. Adaptive content and personalized communications are making it easier than ever before to reach consumers on a more personal level.
This includes creating great content and sharing it with audiences that share your core values. If you haven’t yet started integrating content creation tools into your marketing strategy, now is as good a time as any. Integrating content creation into all aspects of your business will enable you to reach a greater audience, as well as improve conversion rates. With higher conversion rates, you’ll be able to increase your revenue while lowering costs.
Another way to improve engagement is by using competitor analysis to identify opportunities to improve. One of the keys to a successful marketing campaign is identifying your biggest competitors and doing everything you can to beat them. Doing competitor analysis on a regular basis will help you determine what words and phrases are working for your competitors and what you can do to improve on those areas. You can also use competitor analysis to determine how you can improve your current marketing strategies to attract a new audience, increase your search volume, and improve your webinars and online community presence. Doing competitor analysis allows you to put yourself in a better position to take advantage of these opportunities before they come to pass.
Integrating native advertising and content marketing is another way to drive visitors to your website. Native advertising uses advertising networks like Google AdWords and Facebook’s InSocialSpace to connect you with potential customers. On the flip side, content marketing provides content directly to your audience, creating the opportunity to interact with your customers on a more personal level. Creating a meaningful connection with your customers is the goal when you choose native advertising or content marketing.