A good way to gauge what you have in place for SEO is to make a comprehensive technical SEO audit check list to assess your site’s health. This full technical SEO audit check list helps you work through all of the key elements of today’s search engine optimization. You will identify and resolve issues that are hindering your site from ranking as highly as you would like. This detailed SEO audit process gives you an idea of where you are at, how far you have come, and what still needs to be done. The entire process should leave you with a complete, thorough understanding of your site’s functionality and the SEO efforts that you have in place.
A major part of any SEO audit involves identifying and testing SEO elements such as content, usability, and appearance. In order to test and measure your SEO effectiveness, you will need to identify each area of these key elements and compare them to your current page performance. On your page, you will perform a basic Google search and gather a number of user experiences. Next, you will compare your overall page speed, bounce rate, and hit rate against each individual element on your page. The overall score that you garner will help you establish what areas you can work on to optimize your website. Below, you will learn more about the different ways to evaluate your current page performance.
Organic search volume is the number of visitors to a page that has accessed the page and viewed content within the pages since the last search engine optimization audit. Bounce rate is the number of visitors who abandon a given page within a short period of time without accessing any content or leaving the site. The hit rate is the number of unique visitors that come to a site and the total number of page views. Finally, the search volume reflects the amount of search results that returned a particular page. By monitoring these three metrics at various points throughout the year, you can establish trends and identify areas that you can focus your SEO efforts on to improve.
In terms of identifying the factors that separate those that achieve effective rankings from those that do not, the SEO audit measures page quality, keyword density, and keyword usage. Quality refers to the overall design, keywords, and structure of the page. Keyword density is the percentage of times that a given keyword appears in the text as compared to the total number of times it appears throughout the entire site.
Keyword usage refers to the ratio of searched keywords to the total number of times that a visitor comes across a link within the text. A website structure that includes high quality, relevant keywords will allow visitors to achieve a higher search rankings. Search rankings also factor in the meta-tags and alt tags used with each page on your site. These tags determine how visible the target audience is to search engines and form the foundation of the meta-tags and alt tags that a page will be listed in.
The third component of an SEO Audit is to measure your competitors. What you can learn about your competition through this audit is how they have approached keyword optimization, their overall website structure, and the keyword choices they make in their overall SEO strategy. These important measurements can impact the success of your digital marketing campaigns. In addition to these components, you will also compare the amount of time and effort that goes into each section of your site and compare your competitors in terms of their return on investment.
SEO audits should always focus on improving your process and implementing best practices. You may want to consider taking a social media approach to help your SEO efforts. Social media analytics allow you to monitor your SEO progress and compare it to your competitors. By monitoring your SEO progress against expectations, you can establish what your goals are for your business and implement strategic moves that will meet them. Additionally, these tools can help you discover areas that may need improvement such as load time, page load time, and overall difficulty of navigation.
Another element of an SEO Audit involves examining your page speed. Analyzing page speed is important because it directly affects how users experience your site. For example, slow page load time decreases your company’s credibility because users have to wait while your page loads. In addition, users may be more likely to bounce from your site if they can’t use the site comfortably.