Importance of SEO Audits
Whether you’re creating new content, reworking the old stuff or updating your existing pages after an SEO audit, your handy on-page SEO guidance guide is always at hand. Whether it’s a checklist for your website design or a quick guide to optimizing your keyword density, this SEO tool can be a great time-saver. From the initial SEO assessment to the last detail editing, everything is covered in this handy SEO guide. Here’s what you need to know to optimize your page experience.
The first SEO guideline is to keep things simple. A well-designed site may have dozens of SEO strategies incorporated but if it doesn’t convert visitors into paying customers, it’ll be a waste of time. You need to keep your page speed under 2.5 seconds so that users don’t lose patience waiting for the site to load. While you optimize your page speed, your effective on-page user experience will also improve.
Next, you need to keep consistency in your SEO strategy. Don’t switch back and forth with different campaigns. A well-planned and consistent SEO campaign will yield the best results. If you want to make the most out of your new audit, stay with the same engine optimization theme throughout your site. Switching from one strategy to another will only confuse your visitors and complicate matters with poor SEO results. With a well-constructed website audit template, you can just move all of your URLs to the new engine optimized URL.
Make sure that your SEO strategy targets a tight demographic group. This may sound obvious, but a common mistake is targeting keywords that Internet users do not search for. For example, when someone searches for “bald people” in Google, there are billions of related pages. If you’re going to target “bald people” in your SEO audit page optimization campaign, you’re not going to get many results. Your visitors will go somewhere else.
One great way to avoid keyword stuffing tactics is to have enough content around to be useful to your readers. The main keyword should be in the title of the article, and you should have it several times in the body. Having the main keyword in the headline and the rest of the article heavily implies that your page is useful to your readers. Remember that search engines are getting better at labeling certain keywords as relevant based on their popularity, and they are devaluing less popular keywords. So, focus on a few of your main keywords and work towards building up enough of a keyword density to maintain your rankings.
If you need additional traffic sources for your website or products, a mobile audit is an excellent idea. For example, if you don’t have a mobile friendly blog or website, having a mobile version may greatly improve your ranking. You can also add a link in each blog post that points back to your mobile site or vice versa. A good SEO audit company will analyze the traffic sources available to you, identify which ones generate the most traffic, and make changes where necessary to improve your rankings.
Another important aspect of an SEO audit is to look at your page’s bounce rate. The bounce rate is the percentage of users who land on a page after viewing it and doesn’t leave again. Low bounce rates mean your page is easy to navigate and simple to read, and your visitors have a positive experience. On the other hand, high bounce rates imply that your page is confusing, hard to follow, and visitors flee quickly because they found it boring or impossible to use. Many techniques can be used to increase a high bounce rate, but if your page design and content are solid and your meta tags, keywords, titles, and alt tags are optimized, then this will only improve your ranking.
Another important part of an SEO audit is to determine which social media sites are offering your website the most traffic. Social media allows users to connect and share their experiences with their friends, which in turn can lead to a viral effect. Many SEO experts recommend that websites include open graph tags with their posts, because open graph tags provide information about your site to the search engines, while the click-through-rate on these tags is high. If your site doesn’t currently include open graph tags, it’s recommended you start using them today!