When you are planning for a SEO audit, it is a must that you know what to expect. Yes, an SEO audit will tell you how your website is doing. But, if you’re a small site, you don’t need to overdo it like those big companies who have hundreds of employees working on their website. Staying focused on details can actually be a major waste of time particularly if there are still other matters that you need to take care of. In this article, we will discuss the importance of SEO audits in small business SEO.
For one thing, there will definitely be some things that need your attention especially if it is done by a professional SEO audit tool. You will need to check the statistics and the progress of your website. You should also consider the quality of your web content. This is also one of the factors that the experts will focus on. If all these factors are checked properly, then you will most likely notice some positive changes.
A professional SEO tool will give you reports and graphs that will show the SEO growth over time. However, it’s very important for you to scrutinize these reports carefully so that you will know if everything is progressing properly. As mentioned above, it is also advisable to conduct your own research to verify if the progress you are seeing with your competitors is real or if it is due to some deceiving tactics. SEO reports may seem to be objective, but in reality, they are just guidelines that the experts used for the process.
Another important factor in SEO audits is the on-page analysis and competitive analysis. SEO experts usually perform both of these tasks. They start with the on-page analysis and research on keywords. Then they proceed to the next step which is to do a detailed competitor analysis. In this stage, they focus on the link structure, page optimization and other factors that affect your site’s traffic.
Competitors’ reports are often used to determine if the changes made by the SEO Company are effective. The reports are not always accurate, because certain search engines may have different ways of calculating the rankings. It is better to conduct your own audit instead of trusting the numbers offered by the companies. You can use the reports to check if your site is really moving up in search engine rankings.
A good SEO audit tool will help you make an effective link building campaign. There are several SEO tools available on the internet today. You should choose the one that will make your SEO campaign more efficient. For this you should look for a comprehensive website grader tool that will increase your website’s ranking and make it successful in attracting more visitors.