If you are in the business of promoting websites, one of the things that you need to look at is how you can improve your ROI. You should be able to improve not only how much traffic you bring in, but how that traffic is going to convert into buying customers. When you think about it, there are 2 possible scenarios: your traffic isn’t qualified (somebody coming to your site just don’t want to purchase your products) or your customer experience flow doesn’t convert prospects into buying customers. In this next chapter, we are going to solve both of these challenges, how to improve on your ROI, by talking about 10 strategies:
Have payment options in your checkout process: A great way to increase your online sales is to have payment options in your checkout process. Some buyers may not have a PayPal account and thus won’t have a credit card, and thus a credit card is necessary. There are some things you can do with your Paypal payment option to improve your conversion rates. You could offer a discount for people who pay with a credit card (or if you are selling physical products, you can offer them a coupon code for a percentage discount when they pay with a credit card), offer a gift certificate along with the payment option, or simply charge an incline on your checkout rate.
Offer new customers a discount: Sometimes you will have old customers that haven’t bought from you in quite a while, but that are very loyal to your brand. These are perfect customers for you to increase your online sales. You can either offer them a discount on their first purchase, or you can give them an incentive to purchase more of your product. Either one of these options is a great way to increase online sales.
Have a great social media presence: One of the best ways to increase online sales is to have a strong social media presence. You want to make sure that you are marketing your brand across the different social media sites that are available. Your customers are going to do their research before they make a buying decision, and if you are on Twitter, Facebook, and everywhere else, you want to make sure that you are visible and accounted for in all of those places. This will ensure that you are visible to your customers and the search engines and this will also ensure that you are increasing your customer base right away.
Use Facebook remarketing: When you are using Facebook to market your business, it is essential that you use Facebook remarketing. This is a very powerful strategy to get your prospects to notice you. What happens when you use Facebook to advertise is that you put a link to your webpage in your status update. If you have lots of friends on Facebook, this can get your page noticed by a lot of people. However, if you want to increase online sales, it is important that you don’t just have a lot of friends, but you should have someone who is close to you that leaves comments on your wall.
Use Facebook Live: Another way to increase online sales is to use Facebook Live. Basically, when you set up your Facebook profile, you can leave updates, announcements, and comments on everything that you are doing. However, if you want to make sure that you are noticeable, and that you are reaching out to everyone that you can, you want to go through the process of setting up your Facebook profile so that you can post relevant comments and announcements and get your page to be noticed. This is the first thing that you want your prospect to notice about you and the first thing that you want your existing customers to notice about your product pages.
Lookalike Exhaustive Market Audience: If you want to increase online sales and if you want to have an effective marketing campaign for your product pages, then you need to make sure that you are not just reaching out to your existing customers but to the potential new customers as well. In order to do this, you can create a Facebook page that looks like an excellent way to reach out to your customers and to build brand recognition among your existing customers. For example, you can make it look like you are going on vacation, and you can include information such as discounts and promotional codes so that your current customers can save money while you are on vacation too. Additionally, if you have a blog that can catch the attention of many people, you can put some interesting information on it and add photos as well. All of these things can increase your online presence and make you visible to potential buyers.
Use Facebook Testimonials: Finally, you can get more business results by including Facebook testimonials in your business website. Testimonials are actually a great way to increase your credibility because you are able to see how other people felt about your product. Therefore, if you are offering a service or a solution to a particular problem, then you will be able to get customer feedback about it and you can incorporate these feedbacks in the testimonials that you are going to include on your website. On the other hand, if you are offering a service, then the feedback from your customers about the service that you are providing is going to reflect positively on your business. Therefore, using Facebook Testimonials is a good way to increase your credibility and your business results because you can actually get more testimonials on Facebook than on any other social media platform.