For any website owner, it’s important to know the best ways to improve visibility online. While this isn’t an article about SEO techniques per se (that would be another article altogether), it’s important to understand that the search engine algorithms used by Google and other engines have changed over the years. Therefore, knowing what works today can mean the difference between getting tons of traffic to your site or not making even a dent in that traffic.
Utilizing outdated black hat practices, however, can quickly harm your ranking on search engines. Learn what white hat practices are, and you’ll gain a clear advantage over your competitors. With this quick guide, you’ll learn all about whitehat SEO strategies and how they will benefit your online business.
There are two main types of SEO: white hat SEO and black hat practices. These terms refer to the organic and inorganic SEO methods. Organic SEO is when a website has natural high rankings in the search engines. This occurs through smart optimization practices like writing unique and informative content, using keywords in strategic locations, and generating content through the use of Meta tags and keywords. On the other hand, black hat practices include overstuffing a site with keywords, link farming, spamdexing, keyword stuffing, and other such practices that are often considered spam but are perfectly legal according to search engines. Such practices can significantly harm a website’s rankings in the search engines, and for good reason – they go against the search engine guidelines laid out in the US Patent and Trademark Office.
Before you make the decision to use any particular white hat strategy, you should first understand why they work. To start with, they are considered to be less risky than black hat strategies. For one thing, they have fewer long-term consequences associated with them. For another, they tend to generate positive results in a shorter amount of time. Since your goal as an online entrepreneur is to see your site rise in the search rankings, it makes sense to capitalize on proven SEO techniques rather than putting up a site full of flashy graphics and jargon. That said, it is not impossible to achieve this, but doing so with black hat techniques would be preferable.
Another element of white hat seo techniques involves the use of keywords. Your keywords must be relevant to the contents of your site. In order to rank for them, the best technique is to analyze how your competition uses the same keywords and make adjustments where needed. Keyword analysis is the single most important aspect of white hat seo, as it determines not only the density but also the highest ranked keywords. This strategy is particularly useful for finding the right keyword combinations to optimize for. It also helps in avoiding certain negative SEO factors such as keyword stuffing, which can result in penalization.
The title tag, alt tags, and meta tags are some of the other crucial SEO tactics that must be employed. Although keywords are of great importance, there are instances when relevant content is also critical for achieving high rankings. This is why web developers employ the use of site maps, internal or third party links, keyword density analysis, and the use of quality content to achieve SEO results. All of these techniques should be performed in an effort to provide search engines with relevant information, which increases traffic to a site.
With these white hat seo techniques, a business owner can enjoy growth marketing strategies without sacrificing quality. This type of SEO works well for small businesses that are just starting out or for businesses that are expanding their current market. For a company looking to improve website rankings, it is wise to hire a reliable seo consultant who can develop a comprehensive SEO package that will include the above-mentioned strategies and techniques. A good SEO consultant will help you achieve the results you desire, while ensuring that you do not fall foul of the many unethical SEO practices that are rampant throughout the web.