How White Hat SEO Differs From Black Hat SEO
With SEO, it’s easy to get confused as there is a lot of different software and tactics being used by many different companies. SEO, however, is an affordable long term technique which is utilised to help improve the visibility of a site on the web and fit users into what they’re looking for on the web. Some of the more common white hat SEO tactics are discussed below from the following article.
Content is king – White Hat SEO focuses on improving your content to make sure that you are seen. This in turn helps to improve search engine visibility and ultimately improve the amount of search engine traffic. You need to keep your site clean, relevant, fresh and up to date with lots of quality content and then focus on link building to your site from other reputable sites. These links can be from anywhere on the web including social media, article directories, forums, press releases, blogs, newsgroups and even shopping carts. If you do all you can to increase the number of quality links to your site then over time this will start to reflect in your search engine optimisation.
Social Media Presence and Interactivity – Social media is one of the most popular areas of SEO these days but there’s more to it than just sharing pictures. There’s a right way and a wrong way to use it. The wrong way is to simply blast out your social media profiles on all of the major networking platforms and hope that someone takes notice and visits your websites. This isn’t going to give you the results that you want so it’s best to focus on engagement and try to create a user experience and engagement within the social media profiles first before you start blasting out promotional content to build your backlinks and search engine rankings.
Organic Backlinks – The final piece of the SEO puzzle that is vital for any serious online business is keyword stuffing. The problem with this particular tactic is that it will drive your organic traffic numbers up to near nothing because organic traffic is natural and genuine. It’s not something that you can just put on your website for a few hours and expect to have results. So never undervalue the power of good old organic backlinks. There are some very smart tactics that you can use to get good quality backlinks that are worth their weight in gold if you approach it correctly.
So how do you decide what is the best course of action? Well if you’re new to online business, you’ll probably find that most people recommend that you employ the services of a professional SEO consultant to get the job done. SEO has gotten quite a bad reputation over the past few years mainly because unscrupulous SEO services have been known to take advantage of new technologies such as social media in order to dupe customers. For those who are new to SEO and are unaware of what it is or what it isn’t you should consider hiring a professional SEO company or consultant to get the job done for you.
If you’re looking to improve your SEO ranking for a few months to a year then there are a couple of different options available to you. Some SEO companies offer white hat seo services, meaning that they strive to do the minimal amount of tweaking required by search engines in order for you to achieve the best results. Some SEO companies like White Hat Search Marketing focus on long-term optimization and strive to build your brand reputation and brand by focusing on user experience and customer loyalty.
The first thing that you need to understand about white-hat SEO is that it requires significantly less effort than the black-hat variety. SEO professionals or consultants are there to help you increase your site rankings on major search engines through strategic planning and effective implementation of search engine optimization guidelines. SEO can be an extremely time-consuming process but the more time that you spend implementing your SEO campaign the higher your rankings will be over the long-term. While it is true that hiring SEO services can help you save a significant amount of time and money on your SEO campaign, you have to remember that it can take as much time as you want if you don’t do it properly.
Black hat SEO practices are not only more difficult, but they’re also more time-consuming and require a lot more focus. If you hire a consultant or professional seo services you may be required to spend a significant amount of your time working with a team of developers and designers to implement your desired changes. Black hat practices may also require that you work with software applications and tools that are outdated or don’t have the latest features available to optimize your site with. The bottom line is that black-hat SEO techniques take longer to implement and are less effective overall.