How White Hat SEO Can Help Your Business

SEO

How White Hat SEO Can Help Your Business

SEO is a major force in e-commerce, as well as the overall search engine market. SEO is not just a one-time process; it is a long-term investment into a company’s future. Search engine optimisation (SEO), otherwise called ‘SEM’, is an important part of the ever-changing and always changing online world. SEM includes a number of strategies that can be used to improve search engine rankings for the companies or websites that wish to remain on top. SEO is very relevant to the latest search trends and therefore the latest Google update can spell trouble for some website owners.

The latest Google SEO algorithm changes are significant for all website owners and internet marketers. The new Google SEO 4.0 change is designed to reduce spam by removing low quality links, such as affiliate links, spammy links, useless ‘link farms’, and other sources of spam. Google’s new approach to ranking websites has also changed the game for SEO and SEM businesses and users. SEO has been hit by several recent developments which have affected both its users and business owners. These changes, however, have provided SEO services and experts with a bit of welcome relief.

The SEO community was caught off guard by the 4.0 update. SEO services and experts were unprepared for this new algorithm change, which devalued their industry and caused major confusion amongst their clients and users. The SEO industry was hit hard by the changes, with many websites and blogs claiming that they would no longer be considered as SEO ‘experts’. However, Google made clear that this isn’t the case. In a statement released on 16th April, the search engine giant confirmed that although they have reduced the value of the links on websites that receive high SEO ‘benefit’, they have also included ‘links from domains that are currently banned’.

This announcement was met with mixed reaction from SEO and SEM professionals. Most SEO and SEM companies had anticipated Google’s move, especially after the company had previously stated that it was working on ways to improve its algorithm, in an attempt to make SEO more beneficial for users. Some SEO companies saw Google’s announcement as an opportunity to step up their game; to work harder and develop stronger strategies that are compliant with the latest trends and practices in SEO. Other SEO companies saw Google’s actions in a negative light and predicted that the SEO industry would suffer greatly because of it. However, there was little doubt that Google has implemented its new policy in a fair and balanced manner. As a result, SEO has received a higher ranking, without resorting to unethical methods and black hat SEO practices.

The introduction of Panda is Google’s latest attempt at improving its algorithms and making SEO more beneficial for its users. Although Google hasn’t released the exact algorithm that they used in their algorithm changes, we can still expect some changes in the near future. What Google did with Panda was change the way links are valued, which has affected not only SEO, but also other parts of Google’s web search results. For example, the algorithm used to determine what rank a particular page should have had previously has been changed so that high quality web pages now receive more weight.

As a result, SEO experts are predicting a shift in the way SEO works. We can expect to see more algorithm changes in the future, and even further shifts in the next few years. Google is working hard to provide the best user experience, and one way they are doing this is by continually improving their search engine results, whilst making their algorithms more transparent. In order to benefit from their actions, SEO professionals need to continue to create fresh, relevant content for their readers. To ensure this happens, SEOs need to focus on improving their web pages, blogs and other SEO components that provide additional value to their readers.

It seems that Google will continue to focus on providing quality search engine results, which is why many SEO professionals prefer to use white hat SEO techniques to help them achieve higher rankings in the search engines. White hat SEO involves using organic SEO techniques to build a website’s reputation, and helps your website climb higher organically in the rankings of the search engines such as Google. This helps to ensure that the SEO you are using is not having an negative impact on your website. Therefore, using white hat SEO can be the most effective for your business, as it provides a long-term solution to your website’s problems, and prevents further problems being caused by the unethical SEO practices of others.

If you are a business that is unsure about how to get the most from your SEO efforts, then it is advisable that you utilise an SEO consultant. SEO is a continuously changing field, which means that the SEO techniques used a year ago might not work as well as the SEO techniques used a few months ago. SEO professionals know the algorithms that search engines use to rank sites, and therefore are able to give you advice on what your website should be doing to achieve a higher ranking. A professional SEO service can also provide you with access to the most up-to-date tools and techniques. Whatever your problem with SEO, whether it be improving your website’s ranking, or giving it a boost to get you noticed online, a professional SEO service can help you take the best possible action.