How to Use Social Media to Drive Traffic and Engage Users
How can you use social media and digital marketing to increase engagement for your business? There is a big difference between promoting your business on the platform and engaging your followers. Most people will tell you that they prefer to do both. The key for entrepreneurs, however, is in knowing how to properly execute this strategy.
Social media platforms such as Twitter, Facebook, Google+, and StumbleUpon are free and allow users to post new comments, send messages, and share content with their friends every time they want. Every time you have an update/tweet posted, you are potentially reaching hundreds or thousands of your followers. It is a great way to share information with your audience, respond to questions, and build relationships. It also makes it easy to create content that readers will enjoy and share with their network, which is also a great way to increase engagement for your brand.
Using instagram to share video content is a great way to engage your customers. If you have instagram account, you can easily upload high quality content and videos that your audience will enjoy and be engaged with. If you haven’t already, you should consider using instagram as one of your channels to promote your business. Here are some great ways to increase engagement with your audience and drive traffic to your instagram account.
Post quality engagement-based tweets and comments throughout the day. Use hash tags to engage your audience. Make sure you don’t just reply to anyone or leave comments that only generate one or two replies. Instead, try to post meaningful comments to encourage your followers to interact and share your content. Digital marketing experts agree that you should post at least five messages a day to increase engagement.
Every time you reach out to someone on instagram, be sure to include a call to action. “What would you do now?” is a great question to ask your followers. Use this question as an opportunity to provide them with some knowledge about your business and potential solutions. For example, if your business offers an online survey to give away free samples, you can tell your followers “Go to Instinct poll and answer our questions. The best one receives a gift voucher”.
Another way to increase engagement with your audience is to help users gain more access to content. If you publish an online course on your site, for example, you can allow your users access to a newsletter sign-up. This will allow you to connect more directly with the people who are most likely to become new customers. Digital marketing experts agree that the best form of promotion for a product is to help users gain easy access to useful content.
Finally, the best way to engage your audience and increase engagement is to make sure that you regularly communicate with your followers. Keep track of their comments, shares, and tweets. You can also use social media sharing buttons on your website, emails, and social media pages to encourage your followers to share your content with others. This engagement strategy also encourages users to spread your messages further, and to find ways to interact with your brand.
These are just some of the many ideas that you can use to develop a useful engagement strategy. Remember, a strong engagement strategy can help you takeaways from all of the data you collect during your customer research, and build new features that help you serve your followers well. Your goal is to take all the good from each of the insights you collect, and make them easier to identify and use in the future. These ideas will help you reach the goals you’ve set, while keeping your followers engaged with your content and brand.