How To Use Facebook Insights To Increase Engagement
“How to increase engagement with your audience and your subscribers?” is a question that a lot of business owners are asking these days. With digital marketing and social media finally taking center stage in the business world, creating quality content that engages your readers and promotes your brand is crucial. If you are a brand owner, then the question becomes “How do I create content that my customers and followers will enjoy reading?” Here are some tips that can help you get started.
Start With Social Media Marketing If you are new to social media marketing and have used it to build your brand, then you probably know that it is all about engaging with followers and building relationships. You want to make sure that you are giving them useful information that they can use right away. Many experts recommend micro-blogs, such as Twitter, but even smaller things can go a long way. Most marketers have found that providing answers to a questions helps increase engagement and loyalty. Answer questions, post links to tweets and articles and engage with followers.
Use Social Bookmarking and Discussion Forums When it comes to engaging with followers on social media, it is essential to remember that the more links you can create for your posts, the higher your chance of getting found in the search engines. You also want to take advantage of the forum’s community features. This can be a great way to increase engagement and user engagement. Post links to your most popular posts, answer questions and participate in discussions.
Use onboarding to Help Scout Your Readers onboarding is a new feature available in Facebook’s desktop apps, which helps provide a faster way to get your customers involved. It lets users take their feed back to Facebook, so they can share what’s happening with their friends, as well as keeping track of updates on important issues and upcoming events. Engaging your audience with onboarding can be one of the best ways to increase engagement.
Allow Facebook Insights for Your Account You can now get detailed analytics on who’s using your marketing tools, what pages are creating the most engagement and so much more with Facebook insights. Get detailed information on the content your followers are viewing and shared on your page. You can even get a breakdown of the most used keywords and phrases. This is a great addition to your marketing account, as this will help you fine tune your SEO strategy, which can ultimately increase engagement.
Use Emojis Keywords Use emojis key phrases throughout your content. Use your brand colors, as well as the emojis to give visitors an easier time understanding what they’re viewing. This can be a great way to increase engagement, as well as making it easier for your followers to identify with what you’re saying. By including these key words throughout your posts, you increase the chances of people guessing who you are, as well as engaging with you.
Update Your Video Formats Marketers should look into adding video formats to their profile pages. Many users love video formats, especially if they can play it straight from their browser. Video platforms have exploded over the past year, and with so many marketers jumping on the band wagon, it’s tough to stand out. Look to other marketers for tips on optimizing your videos for the different social networks. Your followers and potential customers will appreciate it, and in turn will engage with what you have to say.
Takeaways from Facebook Insights Another great thing that you can do to leverage Facebook is to give your audience a chance to see what else you’re up to. By sharing interesting bits of information, you can give them something to read up on, or take away something useful from your marketing efforts. Ask your users to leave their thoughts on your products or services. Then, take these thoughts and incorporate them within your content so you can share more of what you have to offer.