How to Properly Perform a Google Panda and Penguin SEO Audit
Simple. Start by analyzing your website s SEO. The simplest way to do that is with a SEO audit. See how well your current website ranks and then analyze what you can do to enhance it.
It might sound scary and maybe a bit excessive for newbies, but just about all SEO experts will tell you that it’s one of the most important things you can learn in off-page optimization. It’s also one of the most overlooked parts of managing an online business. So, if you feel lost or unsure about your SEO skills, then a search engine optimization website audit is perfect for you. Here are some things to expect from your first audit:
o To get the most from your SEO audit, start by looking at your website to search engines results. Find out what keywords your competitors are ranking for and try to incorporate some of them into your own campaigns. This is often a simple process of modifying the titles and meta tags, but there are several other things you can look into as well. Some of the search engines, such as Google, have a feature that shows top ranking websites from different countries, so you should definitely take advantage of this.
o Next, look at your seo audit results for the largest organic results listing. This list is the one that drives most of the traffic to your website. You should make the most of this area by doing anything you can to rank for the most common keywords. Some good methods are incorporating keywords into titles and meta tags, optimizing the site for the most common search engines, and creating new content based around the keywords. By ranking high for the most used keywords, you’ll increase your traffic and make it easier to get listed in the search engine results pages. However, the result isn’t always guaranteed, as certain sites may be banned by the search engines for the low hanging fruit.
o Now that you know what the most important areas are for your SEO website audit, you need to look at your competitors. Take a look at their rankings. See which of them is getting more traffic and attracting more visitors with each SEO website audit. Then try to emulate their moves. Focus on the things they do well, and try to improve on those.
o If you’re not able to find any major problems with your site, then your SEO audit should focus on the technical aspects of your website as well. Make sure that all of the back links are up to date, the sitemaps are correct, and that you have the right structure for SEO (for Panda and Penguin). Technical SEO audit is the most important part of your SEO campaign, so pay close attention to these details. You don’t want to mess up with the technical details just to boost your rankings on other search engines! Instead, focus on the basics, and focus on making your site easy to navigate.
o Now that you have your checklist, make sure that you follow every single one of it. Focus on all of the points listed above, and make sure that you take every step as far as possible. Focus on the technical SEO aspects first, and then start working on your content. It’s important to boost technical SEO first while working on content later, as Panda and Penguin aim to lower the amount of duplicate content.
When you’ve done your SEO audit, you’ll be able to look at your rankings and see how much improvement you need to make. Focus on making your site easy to navigate, and work on adding content regularly. If you do these three things correctly, and you use a reliable third party service to boost your rankings and check your backlinks, you should notice a big increase in your page rankings. Learning how to properly do a Google Panda and Penguin SEO audit will give you an edge when trying to compete against other websites in your niche. So learn to do it right and you could see real results before long.