How can a mobile marketing company increase retention in the workforce? The answer lies in offering value. When a customer visits your company’s website, what is the primary goal? Is it to purchase something, find out how a service or purchase a particular good works? Or is it all about setting a schedule for follow up? It all comes down to one simple question: “What do you want to get out of this experience?”
Unfortunately, just blasting out mass SMS to every cell phone customer on your network isn’t enough to increase retention in the workforce. Only 60% of customers want to be able to reply to SMS message they get, yet only 13% of companies allow existing customers to respond to SMS. Studies show that the best way to retain existing customers and keep new customers is to offer them value after they’ve purchased from you.
This value comes in the form of information, which enhances a customer’s experience. Companies that provide information that solves problems help to reduce churn (the number of customers who switch companies within the first year). Research shows that the best way to increase retention is to provide information that increases a customer’s desire to provide additional feedback. For example, if your company sells running shoes, you may want to send an email that has tips about how to maintain proper running posture and stop wearing them too soon. If your customer decides to purchase running shoes from another company, they will likely remain with your company longer because of the valuable information provided in the email.
Offboarding is another important factor in helping to reduce customer churn. Companies that perform adequate onboarding support increase retention by ensuring that newly hired employees are comfortable in their new positions. Proper onboarding helps identify and eliminate potential issues that can be handled better through customer contact or improved training. One of the most effective ways to ensure optimal onboarding is to follow up with new hires with phone calls, email, and even in-person coaching. Implementing follow up allows you to identify any problems or questions that a new employee may have before they begin work with your organization.
Insurance agency retention strategies that focus on value add activities help to guarantee that your customers feel like they are valued. In addition to providing great value, these activities give customers a reason to recommend your business to others. When people are given a reason to make a referral, they are more likely to do so and spread the word about your company.
A successful insurance agency must combine its online presence with effective customer retention strategies. The best way to increase retention is to provide compelling content in social media that appeals to existing customers. The key is to take the content you create seriously and provide content that will stick around even as your brand grows. It also helps to get social media engagement going so that customers will share your social media content with others and provide feedback. If your existing customers are using your content positively, they are more likely to provide referrals to you in the future.
If you want to increase retention, you need to provide great service. One of the best ways to ensure customers remain loyal and returning to your office is to provide a positive experience every time they visit or call. One of the best ways to provide great customer service is to avoid the “water cooler” scenario where the agent only offers basic information and makes all of the sales pitch possible. Instead, when someone comes to your office, provide them with a warm welcome, share valuable information, and lead them through a comfortable buying experience. This approach not only creates a great first impression but also instills trust so that customers are more likely to buy from you in the future.
Finally, if you want to increase retention, you need to provide feedback on an ongoing basis. In order for your business to grow, it’s essential to engage your customers and provide them with opportunities to provide feedback. For example, when you provide feedback on an existing offer, consider what exactly your agents have done right and wrong to foster positive changes. In addition to providing feedback on an ongoing basis, it’s also important to provide feedback to customers who have recently bought something from you. For instance, if you receive a customer satisfaction survey, you can use it to identify areas in which you need to improve so that your customer service becomes even more efficient.