How To Increase Rankings
Today, SEO has become a crucial part of any business who seeks online success. As a matter of fact, many of today’s top corporations employ SEO strategies in order to dominate their respective industry’s marketplaces. Above all else, a good SEO strategy should begin by understanding yourself and your target audience; if the content is useful, the brand is trusted, and that website is simple to use (both on mobile and on the desktop).
But there’s more to dig into once you’re talking about SEO in the next year. One of the most important SEO factors that can make or break your page experience can be found in the SERPs or Search Engine Results Pages. It’s no secret that Google, like most of the other search engines, updates its algorithms every so often in order to provide better user experience and tailor the search results to better fit its users’ needs. That being said, it is important for businesses to realize that their SEO strategy can greatly impact the ranking results that they see in the SERPs; and more importantly, it can make those results appear higher than competitors.
To understand just how this relates to the importance of SEO, it’s important to understand just what search engines are. Search Engines are web sites that contain a list of all of the internet’s “most popular” websites. When someone searches for something, these sites appear on the first page of the search engine results pages and are displayed to users based on their popularity among other users. Every time someone performs an online search, the result page will show the most popular sites which were most recently searched – even if those sites don’t feature in the top ten at that moment.
As you probably know, the role that SEO plays in determining how high up a site appears in the SERPs is a very important one. Without SEO, a page would simply be ranked based on page load. SEO, or Search Engine Optimization, is the process which is used to improve the page load time of a web page and increase the page rank – or PR – of that page. This is achieved by optimizing the contents of the webpage for users, as well as the keywords that users are likely to enter into the text boxes and other web features. In short, SEO improves the “interactivity” between the web page and users, making the page easier to navigate and more user-friendly. Thus, it is extremely important for businesses to take an active role in improving their SEO strategies.
So where does SEO fit into the equation? The first thing that businesses need to understand is that SEO can vary from business to business. For example, a company with a retail operation may want to take advantage of pay per click marketing strategies in order to increase its exposure on major search engines. In this case, SEO would include efforts like writing compelling copy for advertisements, developing inbound links to the website, using keywords to optimize content, and publishing articles and blogs in relevant domains (for example, rather than posting them in wholly irrelevant directories). While SEO has many aspects, it is also worth noting that it is not static and must continually adapt as society and technology change.
The need for SEO, therefore, cannot be downplayed. It should, however, be understood that SEO does not need to be done by any means exclusively – that is, site owners need to engage with other marketing strategies, as well. Among the many strategies that should be adopted by site owners seeking to optimize their SEO strategies is that of establishing an ongoing dialogue with the users of their site. SEO can help by introducing site visitors to the benefits of purchasing a product or service – in SEO parlance, through the user experience metrics. The importance of understanding these metrics is not only to introduce improvements in SEO strategy but also to understand what users need, and how they behave when seeking the products or services that a site offers.
As an example of SEO strategy that should be embraced in this manner, consider the following: Sites that have not been subjected to major search engine algorithm changes should begin the implementation of a new page experience – where users are not necessarily presented with a list of one or two links (the links leading to each individual page of the site) upon a first-time visit. Instead, a user might initially see a “home” page, with three (or in some cases, four) links leading to individual pages for the various categories that the site provides. These pages should display the categories that the site visitors are looking for, and should provide easy ways for the visitor to navigate through the site. Site visitors will spend time on the site if they find what they are looking for. As a result, it behooves the owner of the site to implement a new page experience update – because doing so may help raise the site’s rankings.
Another important aspect of any SEO strategy is to recognize and incorporate the latest trends and developments in the industry. If there is a new trend in SEO methodology that has emerged – or if a well-established SEO technique is being used too often (and it almost always is) – the site owner needs to acknowledge the emergence and adapt accordingly. The sooner that an SEO strategy starts adapting to new trends, the better its overall ranking and performance will become – and therefore the more traffic and revenue will be generated.