Which of these strategies will you use to successfully increase online sales? You can certainly find many more which are more lucrative. But, if you’re still struggling with one or more of these strategies, it might be time to consider the power of reputation marketing. This powerful marketing tactic can help your business or website achieve online success.
“If you don’t make sure you’re in the right shoes, you won’t ever make sure anything” – Steve Blank. The truth is that the majority of websites and businesses fail to reach their full potential because they fail to make sure that they are in the right shoes, when it comes to building their reputation. Here’s what you have to increase online sales through reputation marketing…
Use an intuitive website navigation system that enables your site to be used by anyone at anytime. When a potential customer searches for your product or service and arrives on your site, this is where your success starts and ends. If your website isn’t user-friendly and easy to navigate, it’s unlikely that they will spend time on it. So, to increase your online sales through reputation marketing, make sure that your website is as user-friendly and intuitive as possible.
Use smart digital marketing to build your customer base and bring in new customers through viral tactics. Viral marketing is when you take an action that gives you the opportunity to create significant buzz about yourself and your product or service. For example, if you own a website that sells children’s toys, you can share some of the top selling kids’ toys with your friends and family. You can even set up a page on social networking sites like Facebook and Twitter that will allow your friends’ friends to add you on their list and have the kids send them a message.
Partner with other businesses to help them grow their online sales. Do you have an ecommerce site? Then maybe you could team up with an online retailer or a popular online merchant to help promote each other’s products and services and drive more traffic to their sites. Partnering with others to boost your business is one of the fastest and easiest ways to increase online sales. And, if you partner with a top-notch company who is known for delivering quick wins, you can get huge discounts on each purchase and more exposure for your brand.
Offer free shipping and free returns for purchases made on your ecommerce site. Free shipping and free returns are excellent ways to build trust because customers are clearly going to love the convenience of free shipping and free returns. Customers also love the fact that they don’t have to spend additional money to make a return. It’s a win-win for both you and the customer!
Offer testimonials on your website. Ask existing customers what they think of your website and service. Attach these testimonials on your website and additionally offer discounts or promotions to those who leave their testimonials. Additionally, you may want to put some space between the name of your company and the testimonial in order to avoid any confusion.
Lastly, offer quick wins and competitions. Quick wins are great ways to build customer loyalty. Competitions are also a good way to increase online sales because it helps you gain new customers every day. Make sure that your website has contests every now and then and that you reward the winner so that they will continue to come back to your website. Your customers will truly appreciate a contest-style website and will be willing to return and keep coming back to build loyalty with you.