How to Increase Online Sales With Social Media Marketing
Top 12 ways to increase online sales with geo-targeted advertising. Use more traditional marketing tactics such as pay per click and search engine optimization. Diversify your website content. Make your e-business site mobile-friendly using mobile apps.
Microblogging. Consumer reviews are a powerful tool to build trust and credibility. Show your customers that you value them by reviewing their experiences with your product or service. Make use of user reviews to build trust with your customers. Encourage your customers to post reviews about your products or services on your Facebook page and on your other social media pages, so that people get a sense of being a part of a “you” group.
Build loyalty with consumers. One of the reasons why many businesses decide not to expand their business is because they have no solid customer loyalty program. Have you created an effective loyalty program? How have you retained and kept your current customers? The bottom line: if you want to increase online sales, you must increase loyalty among your consumers.
Build social media engagement. Social media platforms such as Facebook, Twitter, LinkedIn, and Google+ can provide tremendous opportunities to increase your consumer loyalty. Encourage consumers to share your company’s information with friends and family, via social media platforms such as Facebook, Twitter, and LinkedIn. Do this whenever a new blog post, video, or product review is available. In addition, share important customer stories through social media channels. When consumers “like” your page on Facebook, they will see a link to your social media page.
Keep existing customers. Your existing customers are your most valuable asset. It is critical to develop a strong relationship with these customers. Offer them promotions and special deals that are in their best interest. If you want to increase online sales, it is also critical to keep existing customers loyal to your brand.
Advertise. You can also use traditional media such as print ads, television ads, and radio ads to increase online sales for your business. Consider placing your ads on newspapers, magazines, billboards, and other local advertisements. Be sure to target your ads to potential customers.
Use Facebook and Twitter. Both of these social networking sites offer amazing opportunities to reach out to potential customers. With both sites, you can market to your target audience, which will help you increase your overall online sales. When you place advertisements on Facebook and/or Twitter, you are reaching out to a much larger audience than if you were to just advertise through media like radio and print.
Review and Contribute Reviews. When you review products and services, you give your potential customers the opportunity to have their say. When you write reviews, make sure that you focus on the positive and ignore any negative reviews. Your reviews can be an excellent way to increase online sales for your brand awareness and create customer loyalty.
Use Display Network Ads. Display network ads allow you to reach a worldwide audience without spending a lot of money. You will only pay for advertising space when a person actually clicks on your ad. This is different from media like television where you can not track the location of where people are clicking on your ad. With display network ads, you know exactly where your ads are appearing. You do not need to pay additional costs to place ads in media that potential customers are likely to see.
Use a Social Media Strategy to Increase Sales. A social media strategy can also increase your online sales. If you participate in social media sites and have a good reputation, you may want to consider a social media loyalty program. With this program, you will be rewarded with extra purchases if you recommend certain products and services to friends. This may be worth the extra investment for some businesses, but it may not be worth it for others. The loyal customers may be less inclined to share the information with other people who do not have as much of a relationship with you or your business.
Use Instagram Sells for Reputation Management. There are many businesses that are using Instagram for their marketing efforts. They can use it to build a strong customer base, gain new customers, and promote brand awareness. While a number of companies may simply use Instagram for Instagram selling, other businesses are using it for brand awareness. When you work with Instagram for reputation management, you can create a social media page that educates consumers about your brand while also generating interest in your product.
Do you want to see an increase in your marketing efforts? Are you concerned that you are not getting the traffic or interest that you would like to have from consumers? Social media marketing can help you achieve all of these goals. As more businesses try out marketing online, they will be looking to instill a level of credibility on consumers as well as gain new customers. When you create a quality Instagram account, you can make your brand and product easily accessible to millions of consumers who are interested.