How To Increase Online Sales Using Retargeted Ads
Strategies to increase online sales using social media are a fine blend of old-fashioned business advertising tactics and optimizing digital media services. But being able to successfully communicate those values to your prospective customers in a virtual environment is the big deal-breaker. It shows results in real-time. And it all happens without the extra cost and effort typically associated with this type of marketing.
Let’s look at some of the core principles that are required in order to successfully implement the strategy to increase online sales. There is a need for building trust and credibility with your audience. Social media ad extensions like AskJeeves, AOL Locator, Facebook Ads, Google AdWords and Yahoo Publisher Network Ads are designed around the concept of asking your potential customers to do a “free trial”. When they complete the free trial you can then offer them additional products or services. They are often prompted by their initial interest in your offer to further engage with you and your business.
Trust and user experience is built through a solid reputation management plan. You want to be sure to establish yourself as an authority in your field. This requires consistently delivering value-added digital marketing services like AskJeeves, AOL Locator, Facebook Ads, Google AdWords and Yahoo Publisher Network Ad Extensions.
A good reputation management plan also involves using technology to build trust with your potential customers. One great way to do this is through the use of AskJeeves and AOL Locator. AskJeeves is a free tool provided by Microsoft that allows you to find the latest news about your company through the AskJeeves technology. When a user searches for a particular product or service on a major search engine like Google or Yahoo they will most likely see your AskJeeves site in the results. They will also be shown a link to your homepage where they can explore all the information about your company. This is a great way to increase online sales as well because it helps potential customers feel more comfortable about giving you their contact information.
Another great way to increase online sales is through the use of creative ways to offer free shipping. Offer free shipping on all eligible purchases. Many customers appreciate getting free shipping when purchasing products. This strategy helps you gain new customers while at the same time providing a way for existing customers to receive incentives for purchasing more items from your company.
Another great way to increase online sales is through the utilization of targeted ads. This is one of the easiest and most cost effective ways to advertise your company to potential customers. The most efficient method of advertising a company is through targeting individuals who will be interested in the products or services you provide. You can perform targeted ad searches online that will provide you with a list of targeted individuals. From there, you can e-mail these individuals or place an ad directly to them.
Social media marketing can also help you target your audience and drive traffic to your website. This method is great because you can easily target customers who are already located within your area. Through social media marketing, you can share informative articles and videos with your website visitors. You can also upload pictures of your products to encourage potential customers to visit your website.
Retargeted ads are also a great way to increase your company’s exposure. When you retarget an ad with a potential customer, the ad shows up again with the same information but with a different URL. This allows you to continue to reach a specific group of potential customers with ads that contain similar information. This allows you to build a list of customers who have shown interest in your products or services and retarget ads with the same information, but with a different URL.