How to Increase Online Sales Through Social Media Marketing Strategies
If you want to increase online sales for your small business, you need to stay ahead of your competition. The good news is that you don’t need a formulaic approach that will work for every business or individual. Yes, that’s easier said than done. But as the famous saying goes, nothing worth achieving comes easy!
Top 12 ways to increase online sales for your ecommerce marketing business. Increase your brand recognition with customer loyalty programs. Use geo-targeted ads. Diversify your content on your site. Create your own store mobile-friendly.
Use online reviews for upselling. Build trust with customers by providing them with expert reviews. Offer advice on your product page. Try different pricing options. Show your customers what kind of help they can get by giving out product reviews.
Cross-sell your customers. Offer them related products on your website and in your marketing campaign. For example, if you sell shoes, offer a coupon for a haircut. Your customers may already have a hairstyle they like, but you can entice them to buy a pair when you cross-sell with them. Test your keywords.
Combine content marketing with geo-targeting. Offer local products and services in geo-targeting campaigns. If your customers are from India, for instance, you can tell your customers where they can buy a product. In this way, you can increase online sales by reaching out to more potential customers across the world.
Use content marketing for upselling. When you give your customers online reviews, use them as selling tools. Tell your customers where they can find more information about a particular product. Offer them deals that will benefit them financially.
Get in front of your customers with social media. Social media allows you to connect with your customers on a more personal level. Use it to build loyalty customers. Your loyal customers will be willing to spend money with you because they feel that you care about them.
Combine Instagram selling and roi strategies. Instagram allows you to show off your products and services in a more natural and visual way. You can also use geo-targeted ads to increase online sales with social media. Here are some quick ways that you can combine Instagram selling and social media for greater success with your business.
Add a customer loyalty program to your business. A customer loyalty program gives your loyal customers additional buying power. This gives them the power to purchase more from you than what they could get anywhere else. In fact, the power to influence buying decisions gives you the ability to increase online sales. Consider setting up an Instagram account for your business and join an Instagram community.
Work your ecommerce marketing tactics with geo-targeted ads. Many online stores do not take full advantage of geo-targeted ads. When you create your store on Instagram, think about what types of images or photos would best represent your company. If you sell fashion, you could upload images related to that fashion. The power of geo-targeting is to create greater exposure for your products across a larger marketplace.
Post great deals on social media. A great way to build exposure and sales is to post great deals and special offers on social media. Many stores like to take advantage of social media by running contests or just having fun with their followers by showing off some exciting deals. If you have an Instagram account, this is a great way to share deals on your page. However, make sure your deals are appropriate to your audience so that your followers do not end up being upset with you and your business.
Offer a customer loyalty program. If you already have an Instagram account for your ecommerce site, then a loyalty program would be a great way to attract new customers. Ask your customers to follow you on Instagram so that they can see the latest deals that you are offering on Instagram as well. Also, add coupons to your shopping cart so that your customers can buy products from you without spending any money upfront.
Use Instagram to promote your local customers. One of the ways that Instagram can help your local business is by letting people “like” your local business. Following other Instagram users around will give your Instagram followers a chance to visit your page and see what you have to offer. Not only will this attract more local customers, but it will also let users send you direct messages with the images they have taken of your store.