Marketing products to wine lovers can be difficult, but if done right, you’ll enjoy the profits and see an increase in sales. Everyone likes to think of themselves as a customer first. People want to do business with people they like and trust. The more you know about your customers, the better you can serve them and increase consumer loyalty. Here are 20 actionable suggestions for wineries, distilleries & breweries to build geo-targeted ads, drive consumer loyalty & sales to your website.
Write consumer reviews: When consumers talk about your product, tell them what they like and don’t like. Be honest. A good way to start is by writing product reviews for consumers so that they can read what others have experienced with your wine or beer. This can also be a good way to establish your expertise on the topic so potential customers will be more likely to follow your advice and learn more about your offerings.
Use consumer review sites: Look at social media and other new product review sites. See how consumers are sharing their stories. If you see a trend, incorporate it into your marketing plan. It is important to share positive reviews about your product and this can be a great way to build trust. If you are a beginner at social media, start out with one or two brands and then look at creating a strategy for all of your brands.
Improve customer service: Quality products and service mean nothing if your customer service is terrible! People love to do business with people who treat them well. Give your patrons a reason to come back – offer free tastings or sample events, discount coupons and more. Offer genuine gifts for loyal customers as well, but don’t force anything on them. If you want to win a customer’s heart, keep them as a friend rather than trying to sell them something.
Improve your customer experience: If you want to increase online sales, you need to offer real value to your consumer. This means you should avoid offering sub-par quality products at high prices. Instead, offer high-quality products at competitive prices so that people feel like they’ve gotten something special for their money. When people have a good experience, they are much more likely to recommend you to others and this creates a positive feedback loop for you as the marketer.
Build customer loyalty: If you want to increase online sales, you need to build customer loyalty. Incentives and discounts are another way to attract customers, especially when these incentives aren’t too heavy on the wallet. If you’re giving away a free steamer with your discount coupon, you need to give them something of real value, like a guide on French cooking. Offering coupons that come with free shipping is another way to get customers to purchase from you again in the future. However, do keep in mind that you need to use reviews and testimonials to ensure your products are high quality before you start giving out freebies.
Build geo-targeted communities: One of the best ways to increase online sales is by getting your products and services in front of consumers who are looking for them. Geo-targeting allows you to target buyers based on where they are located. For example, if you are selling cookware in the Pacific Northwest, you’ll want to make sure you’re posting reviews on the websites that cater to the region. The same goes for video games, jewelry, food items, and more. When consumers can find what they’re looking for, it makes buying from you much easier.
These methods can help you build a list of loyal customers, drive up conversion rates, and increase online sales. If you combine all three strategies, you can help your company succeed no matter where you are. It’s always a good idea to keep in mind that a customer satisfaction survey is never completely without flaws. Still, these flaws can serve as an indicator of things that need to be changed in order to create a better customer experience. This is a big mistake to avoid, however, as the right surveys can help you increase your customer satisfaction while also increasing your customer base.