Whatever your online business does, it should be using geo-targeted advertising to increase online sales. Create geo-targeted ads that will reach your consumer base. Improve your site’s usability by reviewing it for user experience.
The top 12 ways to increase online sales by improving your customer experience are: providing an easy-to-use site; providing an easy way for consumers to order; providing a way to track and review customer experience; providing informative content; providing a shopping cart and secure checkout; and providing secure payment processing options. Review how your current site and its offerings compare to those of competitors. You can do this by measuring traffic, average order time, cost per item and average total purchase order size. See what top brands your competitors are offering. If you aren’t offering a comparable product or service, then start rethinking about your pricing and offer.
Provide an easy-to-use site Consumers want a convenient, easy-to-use site they can count on when they need information or purchase something. Do you provide an easily navigational site with good navigation? Do consumers have trouble finding the information they need? Can they find what they’re looking for by using the search feature? An easy-to-use site with good navigation, easy access to products and services and an easy way to make an online purchase is one that will have customers returning to your site to purchase other things.
Provide an easy way for consumers to order Another way to increase your online profits is by providing an easy way for consumers to order. Offer a secure checkout and easy access to check out. Does your checkout process take too long? Find a way to shorten the time it takes for a consumer to complete their online purchase. geo-targeting through reviews is another way to build consumer loyalty.
Build reviews for your consumer base Build consumer loyalty by building reviews on review sites that are aimed at your target audience. These review sites should be written by consumers, not marketing professionals trying to sell you more. Review sites where consumers are more likely to experience a positive experience, such as those that are geo-targeting, are likely to build an increased interest in your brand and increase online sales.
Build customer loyalty and trust Another way to increase online sales is to build customer loyalty and trust. This is done through reviews. When a customer has a bad experience, they are more likely to avoid your company in the future. Build reviews on review sites that are aimed at your target audience and give your customers a reason to keep coming back. Review sites that focus on your industry are also a great way to build customer loyalty.
Increase your brand’s presence Review sites, like Yelp, are another way to increase online sales because consumers like using these sites to find local businesses. Yelp is another example of a site that can help you build consumer loyalty. Consumers that visit Yelp will likely tell their friends about your business and increase your brand’s presence. Once your brand becomes well-known, consumers will be more likely to recommend your business to others.
Build partnerships with other businesses The social media sites that are available to you are a great way to build consumer trust and create customer loyalty. When you add reviews of your service on these sites, you are increasing your exposure to potential customers. When potential customers “like” your page on Facebook or add you to their LinkedIn network, you are creating another connection to your brand. These social media sites are another way to increase online sales.