How can you increase online sales? Really, it is a question that get asked almost every day. People write to ask how to increase online sales fast, and many times, the answer actually comes down to your business – the product you are selling! 90% of the time however, the real secret to increase your online sales quickly is to do a little webinar promotion with an automated webinar.
You have probably heard the term “influencers” before if you follow marketing on the Internet. Influencers are the people who consistently use tools to attract new customers to their website. For example, if you are building a website about puppies, you will want to attract puppies lover (and the dog owner) Google Insights. The interesting part is you don’t have to wait for them to find you. You can set your sights on a keyword with a low competition bid and has Google Insights to send your ad to that audience.
You might think this kind of marketing is not doable with e-commerce stores. You would be wrong. Most brick and mortar businesses use offline methods of advertising like direct mail, yellow pages, and newspaper ads, but the problem with these older forms of advertising is they tend to only reach a certain targeted audience. Think about it – do you go to the phone book and look for a plumbing service, or do you call around to different home improvement contractors?
With e-commerce marketing strategies, you can target anyone with a user interface and a desire to buy what you are selling. This allows you to tap into a much larger audience than you would ever with offline methods. The real secret to increasing online sales is to get in front of as many potential buyers as possible. There are two ways to do this. First, you can use search engine optimization (SEO) to increase traffic to your website. Second, you can use offline marketing strategies to bring new customers to your website.
SEO is something that all e-commerce stores should implement as a part of their online strategy. Search Engine Optimization (SEO) works by improving the volume or quality of traffic that comes to a website from search engines. The goal of content marketing is to create unique, valuable content that solves problems for customers so that they will return and keep returning to your website. Content marketing is a powerful online marketing strategy that can help you increase your ROI.
A digital marketing strategy is used to get the word out about your business, products, and services. The goals of content marketing and digital marketing campaigns can be similar but they are also different. Content campaigns tend to last a long time, while digital marketing campaigns are short and focused. Content campaigns focus on producing a lot of articles and engaging in email campaigns. On the flip side, digital marketing campaigns work with social networks, viral blogs, video marketing, and influencer marketing.
Influencers are those customers who get to know an individual or organization very well. They are typically involved in some form of industry. Businesses who want to target influencers should engage in a follow up campaign where they invite these individuals on a regular basis and invite them to comment on their products and services. This helps the business to develop trust, develop relationships, and gain value for their brand.
You can learn more about implementing an e-commerce store using the techniques we have discussed in this article. In particular, you will learn how to increase the ROI of your e-commerce store by implementing a detailed methodology for your follow up efforts, identifying the best strategies for targeting influencers, and understanding the importance of managing your customer list. As you implement the strategies we suggest you will quickly begin to see results. You will increase customer loyalty, improve your e-commerce store conversion rates, and increase your e-business profits.