How To Increase Online Sales Through Customer Loyalty And Trust
Strategies for increase online sales are typically a blend of old-fashioned direct marketing methods and more recently optimizing digital media services. To say some, these new online tools also include search engine optimization (SEO), Pay-Per-Click (PPC) advertising, and add plug-ins. But what are these tools and how do they work? Let’s take a look.
Search Engine Optimization (SEO) is the process of improving a website’s search ranking by increasing its “link popularity” through increased “link exchanges” with other websites. Many brands and companies have used SEO to gain a competitive advantage by targeting older, more established keywords that get lesser traffic. These brands often use this approach to attract more new customers who are less familiar with their brands and more likely to purchase from new stores or websites with better user experience. It’s also used to attract advertisers who want to run full-page pay-per-click ads on related keywords.
Other Search Engine Marketing strategies include Pay-Per-Click (PPC) advertising, which pays based on the number of clicks on a brand’s advertising network link. Examples of networks include Google’s AdWords, Yahoo’s Search Marketing, and Facebook’s fan pages. These networks allow advertisers to target specific user profiles and generally allow them to bid on keyword phrases or bidding on a space for a name to be included in a brand’s page. Brand owners can choose to bid on the keyword phrases “men’s watch”, “mens fashion watches”, or “pink diamond”. When a user searches for these keywords within a search engine, ads relevant to those phrases appear on the right side of the results page.
Quality Content provides value to both the reader and the search engine. Readers are more likely to return to a website with valuable, engaging content than they would a website with little, or even no content. Social media marketing strategies often revolve around providing quality content, because such content increases audience loyalty and brand loyalty. Content, coupled with images and links, helps increase traffic and improve search engine optimization.
Image Content Helps Increase Online Sales Many consumers like websites that feature current and timely information, and people enjoy being surrounded by images. Images are especially important to buyers, because many buyers check out websites using pictures first. Images help increase online sales by diverting potential customers to more useful pages. Buyers are more likely to buy from a site with images, even if it’s not the home page, then they would be a static site without images. Images can also help entice new customers to a site.
Affiliate Marketing A great deal of online marketing depends on attracting leads and getting new customers. It’s often difficult for an affiliate marketer to attract leads on their own, so many affiliate marketing strategies call for the assistance of professionals. These professionals can be hired to call on potential new customers and increase business by providing referrals. They can also help with other aspects of affiliate marketing, including writing articles and marketing other people’s products. The increase in sales is most often caused by the generation of new customers, which the article writing service will help achieve.
Email Marketing A powerful email marketing strategy is one of the easiest and most effective ways to reach an audience. Email marketing allows a marketer to reach directly into the inboxes of their audience. A large part of email marketing involves building a list of email recipients who have expressed interest in the products and services offered by the small business. Once the list of email addresses is available, the marketer can build a cohesive subscriber list that is targeted to specific demographics. This targeting helps a small business marketer insulate themselves from potential losses.
Social Media shares and networks websites allow a marketer to interact directly with their customers. Influencer marketing allows a marketer to leverage the power of social media. The sharing of information about the products and services offered by the small business creates a bond between the company and the audience, resulting in higher conversions. Engaging in conversations on popular social media sites helps build customer loyalty and trust, which help solidify relationships with existing customers and attract new ones.