How To Increase Customer Loyalty And Increase Online Sales
One good way to increase online sales dramatically and increase customer loyalty worldwide is through testimonials. Testimonials give a great opportunity to increase customer loyalty across the globe. People are usually much more willing to purchase services and products that they’ve personally used and liked than those they haven’t. The power of testimonials in increasing sales can be truly staggering. A simple message from one customer to another, can result in thousands of dollars in revenue.
The Internet has revolutionized the way people communicate and connect with one another. This has lead to the rise of many social media sites. These sites are an excellent way for consumers to stay connected to others, find out about great new products and services, and build strong relationships. In fact, more people are using these sites than the TV, radio and newspapers combined. With more consumers than ever connecting on a daily basis via these sites, businesses are starting to realize the incredible potential of testimonials and how it can increase online sales dramatically.
A well-written testimonial can do wonders for increasing your visibility on Google and other major search engines. By using SEO techniques to place your website higher in the SERP’s (search engine page results) you will increase your chances of getting more traffic. Traffic is the number one way that customers come to your site. Customers will make a decision about whether to do business with you based on the results that they see when searching. SEO works by helping your website come up higher in these searches and this is how SEO helps your bottom line.
A great testimonial can boost your reputation and that can do a lot for your business. People tend to believe that the more quality information you have, the more likely they are to do business with you. Consumers are much more likely to do business with large companies that have a high quality score because of the trust factor. Having a high quality score on search engines like Google, Yahoo, and Bing can give your site a high ranking and increased amount of traffic, therefore more potential customers.
The key to utilizing customer testimonials to increase online sales is by utilizing them on the right platforms. There are many platforms available to do this including social networking platforms, email marketing platforms, blogs, and a variety of other areas. Social networking platforms are the easiest of the platforms to use for this purpose because all that you need to do is create a profile about your company, post a short bio about yourself, and start talking about your products and service. When you start getting customer testimonials on these platforms the benefits become obvious because it looks like the customers actually do shop with you and not someone else.
Email marketing is a great way to start getting testimonials about your company on an ongoing basis. It can be hard to find the time to constantly post emails on an appropriate platform so having a system in place that automatically emails your customer service department with a short announcement about the testimonial and what the customer has to say is a great way of keeping everyone informed at all times. Blogs and articles are another great way of making sure that you always have fresh content on your site. This is a great way for you to not only give information but also to continuously provide valuable information for your customers to help them decide whether or not they will do business with your company.
Finally, having a good SEO strategy in place to make sure that your site ranks well in the various search engines is also important. This can be difficult if you don’t have experience in SEO but there are a variety of services available to help you get the best results in terms of search engine optimization. Customer testimonials are a great way of increasing online sales because people feel more confident about giving their opinions about a product if it comes from a reputable source. Make sure that your SEO service provider has experience and works closely with a reputable company to ensure that you are getting what you pay for.
The power of social media is quickly becoming one of the most powerful promotional tools available today. The power of social media should not be underestimated. It can help you increase online sales by providing testimonials and creating a sense of trust in your brand and your company. If you want to increase your customer loyalty then starting to use social media is a great way of doing this.