How to Increase Customer Engagement and Grow Your Business

Creating compelling contests is a powerful way to immediately increase engagement with Facebook and other social networks. The basic idea is to spark interest in your brand by directing users into taking action to win an item, for example a gift card. Consumers like free gifts, so placing a contest on Facebook or creating a contest page on your website can lead to big results. There are several ways of going about designing contests to get the most out of your marketing campaign. Here are four methods you can use to promote your business through Facebook:

increase engagement

Content Marketing Tips One of the best digital marketing tips out there is that content marketing is much more effective than just throwing up a website and hoping someone finds it interesting. A good idea is to create a Facebook or Twitter page specifically about the product you’re promoting. Contests are a great way to generate buzz about the products you’re promoting.

Video Marketing Tips Social video sites such as YouTube and Meerkat provide a unique opportunity for businesses to interact with customers. If you have a short but engaging video that’s relative to your business’s offerings, you’ll likely see a large increase in customer engagement. There are many digital marketing tips that suggest you should start a fan page on Facebook for each product you’re promoting. This encourages Facebook members to “like” your page, which in turn boosts your visibility in their news feeds and increases the chance of them following through and purchasing.

Use YouTube Marketing Hints Regram is a unique tool you can use in Facebook to provide fans with content they’re more likely to want to see. When you’re uploading a new video or recording an interview, you can share it with your fans by simply adding the URL to your social profiles or channels. For example, if you have an Instagram account, you can include the URL and tell your followers to “like” it. Then, when you post the video on your Facebook page or other digital channels, your followers will be able to see it and can click the link to watch your content.

Use Google Instant Search is a wonderful way to get immediate engagement. Simply plug in a search term into the search bar at the top of the page and you’ll instantly see results from various websites. You can then see if there are any reviews or comments posted on the products or businesses you’re promoting. If you don’t see anything, you can create a new account and search again. It’s a great way to promote your digital marketing campaigns as well.

Run a Contest Most digital marketing tips suggest you run a contest in order to attract quality followers. However, this doesn’t mean you limit yourself to offering a cash prize in exchange for a follower. You can also offer quality items for prizes, such as coupons or freebies. This will encourage customers to join your page because they know that they can also win great prizes.

Create Social Media Content If you want to increase customer engagement, you have to engage with your followers. One of the best ways to do that is through the power of social media. Posting content on social media sites like Facebook, Twitter, YouTube and Google+ will help you get people talking about your brand, products and services. When your content gets shared, people like to see what other people are saying about things they enjoy. It’s important that you share quality content that’s interesting to your followers, but if you can include a call to action, your followers will be more likely to click the link and join your page.

Social media allows you to connect with your customers on a deeper level. It is a great platform to increase your business engagement and attract new customers. If you aren’t already using social media, you should be. It’s easy, affordable and definitely worth the investment. In order to use social media effectively, you must be willing to invest the time and effort necessary to get people talking about your brand and products.