How To Grow Your Business Through Quality Content

Digital marketing is going to be an integral part of your online marketing strategy in the next year and beyond. When used effectively, it is a fantastic tool to help you find, identify, and then recognize your target audience. That audience becomes your buyers! When done properly, this can be extremely influential in your ability to grow your business. Statistics show that about two-thirds of all purchases are done online. If you want to take advantage of this trend and utilize it to promote your business, you need to make sure you have access to the latest statistics related to internet trends.


One of the trends that many marketers have focused on is influencer marketing. This term pertains to using social media as a way to market your business. Celebrities and other well-known individuals have created their own accounts on various social networks and use them to communicate with their followers. Marketers now use influencer marketing to attract new customers.

Growth in mobile internet usage has also created a surge in social media marketing efforts. Marketers say that this number is set to continue to grow for the foreseeable future. There is a plethora of apps that allow users to keep track of their social network activities and share them with their friends. If you want to get in on this action, you need to be able to access these stats so that you can track your business’s engagement level with its users.

LinkedIn is another highly effective tool that many marketers have utilized to great effect. LinkedIn offers an excellent platform to connect business owners with others in their industry. It is a powerful research tool that enables you to learn more about prospects and clients in an instant through engaging questions, content and networking. The statistics from LinkedIn are especially useful because they are connected to Hootsuite, a social media management platform that allows you to manage high-quality imagery, posts and articles. The ability to track the Hootsuite “activity” can provide you with valuable insight into how your marketing efforts are contributing to growth.

In today’s competitive market place, marketers say that it is important to be prepared to adapt to change. Flexibility is a primary focus in establishing a long-term marketing goals and strategy. Marketers say that the best strategy is to adopt several strategies and integrate them into a consistent and integrated plan rather than pursuing one at a time with varying objectives and plans.

For example, a relatively untapped resource for marketing professionals is LinkedIn. LinkedIn has become an integral part of many businesses because it provides a venue for professional connections that goes beyond conventional websites such as Twitter, Facebook and LinkedIn. Because of the wide base of subscribers on LinkedIn, marketers can engage their audience in a more personalized way through connecting with individuals who are closely related to their target audience. When using LinkedIn to market to a specific audience, a savvy marketer can gain insight by taking advantage of the resource to locate business partners who are related to the audience or subject matter. Marketers say that the process takes less time and effort than if they were to search for these business connections through traditional methods and social media outlets.

As a third example, business owners should look into social media platforms such as Twitter to help grow their business. Marketing experts say that these sites are faster to grow and have more followers than most other websites. By tapping into this medium, a marketer can create relevant content that will engage users on a more personal level. By engaging in conversation with customers and prospects, they can also learn valuable marketing tips.

Marketing experts advise that marketers get serious about content marketing when tackling a challenge or on the road to growth. Although social media and other forms of marketing are vital parts of a successful marketing plan, they cannot do it on their own. The key to growing a business is to be prepared to make the necessary investments to ensure that it reaches its full potential. The ability to focus on quality content is key to growing audiences that are interested in the audience or subject matter.