According to Moz, Page Authority, a rating which predicts how effectively a specific page is ranked on popular search engines. Page Authority is also known as PA for short. Monitoring the page rank of every one of your web pages may be helpful in determining if certain inbound marketing schemes are working or not.
The concept behind Page Authority pertains to how many high-quality links that particular webpage has received. This includes anchor texts, Meta tags, external hyperlinks and other inbound or internal links. As a result of this, a higher Page Authority means that your site has more links and influence over the net. This may increase the SERPs rank further.
However, Page Authority pertains to a more fundamental concept of SEO. It measures the quality of an individual page rather than the total number of links connected to a domain or webpage. It is said to be the long-form content index standard. This is because an individual page has to satisfy several different components in order for it to achieve a higher Page rank. These include the content, structure and length.
Most SEO experts agree that increasing the Page Authority can be achieved by ensuring that the content on the website is original. In addition, while you create an original content, you also need to create a link profile that is convincing enough. If an individual knows that they are visiting a website with a good Page Authority, then they are more likely to be persuaded to stay on the site longer. A convincing link profile usually requires a great deal of work and time. While some web masters feel that the overall effect of increasing the website authority is worth the effort, there are those who believe that investing in Page Authority would be wasted money.
Many people believe that Page rank and Domain Authority are the same thing because they share some of the same basic components that determine a SEO success. For example, an SEO expert will look at the Page rank and the Domain Authority of the individual pages. The ultimate goal of any SEO specialist is to increase the number of back links to his or her site.
In order to determine if you get a good link from a domain authority or a bad link you have to ask yourself the following questions: Are the links coming from domain authority? Is the anchor text relevant? Are the keywords used in the anchor text relevant? If the answer to all three questions is ‘yes’ then you are almost certainly getting a good link from a domain authority.
In the same way that it is important to build your backlink profile to improve your search rankings, it is just as important to build your backlink profile to improve your organic traffic rankings. In essence, a high Page rank does not necessarily guarantee long-term organic traffic rankings. In fact, Google has recently admitted that this is one of the most common problems facing internet marketers. Therefore, if you want to know how to get a long-term organic traffic boost it is essential that you work on building your backlink profile to ensure that you rank higher in the search results than your competitors.
Long-term benefits include increased search engine visibility, increased targeted website traffic, and higher search engine revenue. Organic traffic increases the chance that your website will rank higher in the organic search results and subsequently, increase your revenues. In order to benefit from higher authority with PageRank, you need to build links from websites with a higher PageRank. Therefore, if you want to know how to get a long term sustainable organic traffic boost, it is essential that you work on building up your backlink profile and work on increasing your link popularity.