How To Drive Greater SEO Results By Using Local Pack and Off-Page SEO
Organic SEO or Search Engine Optimization is one of the most common strategies for the optimization of web pages. Organic SEO or Local Search Optimization makes your page rank improve over time, while also increasing your traffic. Organic SEO has been proven to give a higher return on investment than other methods, like link building, pay per click advertising, and pay per impression advertising. Organic SEO consists of several techniques that optimize your website, such as: On-page SEO, which include content articles; On-page link building, which include inbound links from other websites; On-page citations, which refer to web pages with content that is associated with the keywords entered by the user; Off-page SEO, which include placement of meta tags and key phrases on web pages; Off-page link building, which include posting in forums and exchanging links with other webmasters; and Citation building, which include writing articles, submitting them to web directories, and using keywords to build link popularity. To learn more about these techniques, read the article referenced below.
On-page SEO includes content articles. When you optimize landing pages (also known as on-page SEO text), you are telling the search engines that your page contains relevant and useful information based on what is currently being searched for online. For example, when someone is searching for information on Google Maps, you would not just include the keyword “Google Maps”, you would also include the localized names of cities, states, and zip codes. This is called “site citations”. In addition, on-page citations should be related to the keywords you used to search for, rather than keyword stuffing, which is commonly used by spammers to rank high in search engines.
On-page citations also includes links from other websites such as Google Places, Yahoo Local, Bing Local, and white papers. On-page citations should include links to business directories such as Yellow Pages (for real estate), Citysearch (for local government services), and SuperPages (for technology and business-related sites). These citations may come from articles you have written, press releases from other business directories, or listings on other web directories. The more sources of links you have, the better.
On-page citations do not have to include the actual name of the site being listed but should include the URL, which can be followed by the actual name of the business being cited. Some directories will allow a backlink from one webpage to another; however, when submitting citations on yelp, the backlink must be from the actual webpage being listed. On-page citations on business listings on Yahoo and Google Places can only contain a single link.
On-page citations are important in determining your ranking in search engines. On-page SEO is also referred to as content-rich hyperlinks or TCOS. The purpose of this type of SEO is to provide users with a variety of information about a specific topic or brand. Google and Yahoo for example, use on-page search engines in order to determine their own rankings.
Off-page SEO is the next step after on-page SEO. This is where you focus on getting your website listed in the search engine’s index. You will need to use link building services, off-page SEO strategies such as article marketing and submission to directory sites, and link exchange promotions between your target term and your main keyword theme. Directory submission to major search engines such as Google, Yahoo, and Bing is considered a strong off-page SEO plan. However, Google places a greater emphasis on off-page search results when evaluating rankings.
The most effective method of SEO is through directory and social media sharing. Many website owners fail to take advantage of these forms of SEO due to the time required. If you are an owner of a small business, you will be able to hire individuals or companies that specialize in SEO. These services usually require you to submit your web address and contact details. After that, the optimization company will send articles, press releases and videos with a link to your website.
One more off-page SEO technique is through the Local Pack, also known as the National Geographic Pack. This technique is also used in local business advertising. This is done by submitting articles and press releases pertaining to your niche to a reputable article directory. The company that submits your article will also insert your website URL, business name and address, business description, as well as a catchy headline. The goal here is to create backlinks to your site that point back to your articles and press releases. The number of backlinks is highly dependent upon your authority in your particular niche, but in general, the more authoritative the information you provide, the better off you are at increasing your local pack and overall SEO rankings.