Many small businesses do not realize the importance of an SEO Audit. An audit will help you understand your search engine optimization and your page performance. A good website audit, where you examine the top-level detail on the website in a couple of hours. An extensive on-page audit that may take several days if you decide to do it on your own. Whether you decide to hire a professional or do the audit yourself, there are three important areas to remember during the process. They are:
On-Page SEO Audit. During this stage of the audit, you will observe what keywords are being used on your web pages. You will also observe how many times each keyword appears and whether they are being used effectively. This is especially important because it is in this area where you will get valuable information about your page performance.
Keyword density. The amount of times a keyword appears throughout the page in your content is very important. If a high-quality content does not contain the right amount of keywords, then the page will not have the necessary results for search engines. Your keyword density can be anywhere from one keyword to several keywords per every 100 words. Researching your audience will help you determine the number of words on your page should contain to attract the target audience. A good practice would be to write down the things you know about your audience to help search engines find the content most appropriate for their users.
Meta tags and content. An SEO audit will also reveal any content or meta-tags that are not appropriate. These can include the use of alt tags, meta description, and keyword tags. In addition, it will reveal any content that is not properly linked. Incorrectly linked content could decrease the ranking of your pages and may even trigger a wage penalty, which can negatively impact your website’s performance on search engines.
On-Page audit. This part of an SEO audit is relatively easy. Since SEO relies so heavily on keywords, it is a must to find out what steps can be taken to optimize your pages for search engines and not just on meta-tags and keywords. This section will typically request you submit competitor pages for analysis or for testing purposes, as well as to provide data on the keywords being used and any other methods of optimization that are recommended.
On-Page audit. Once you have identified the areas of optimization that you wish to improve upon, you can move on to creating quality content. This section will request you to create one page per main keyword category. You should also consider using the secondary keywords in your content for each page, as long as these keywords are relevant to the target keyword.
Off-Page audit. The final section requires you to perform tasks to optimize your website’s internal structure. This includes determining the optimal number of page titles, meta names, and alt tags. Each page should include the primary keyword in the title, as well as one to two links to the targeted landing page. You should also consider having the target keyword appears at least three times in the meta title and once in the body of text. The optimal alt tag content tells search engines what the page is about and helps optimize your meta title.
These SEO tasks are all quite easy, but many small mistakes can make the difference between success or failure. If you don’t know how to do SEO, or aren’t sure how to implement SEO concepts effectively, you should consider hiring a professional SEO service. When you use an on-page audit service, you can rest easy knowing that your site will be optimized and your SEO efforts will be more successful. To learn more about SEO services, and how they can help your business, contact a professional SEO company today. They’ll tell you how to do SEO the smart way!