An SEO audit helps to identify all issues with your site’s content and design, which in turn can increase page visibility and improve search engine performance. SEO refers to search engine optimization. This is a critical process to ensure that your website shows up when someone performs a search. SEO audit is done by professional organizations like internet search engine optimization certification or IRO Project.
Before we start of the SEO audit process, it is important to know what this entire process actually is about. SEO audit refers to the process of optimizing the visibility of a website in search engines like Google, Yahoo, Bing and MSN. An SEO audit determines a technical and principled evaluation of a website’s content and design. This analysis provides an in-depth analysis of the website’s visibility in major search engines. This data helps to identify all possible site optimization strategies and techniques to increase your site’s rankings and visibility in top search engines.
For search engine optimization, different things are considered while determining a website’s ranking. A high level of relevance for keywords is one of them. The other thing is back linking. Back links can be considered as votes for your site by other sites which influence the overall visibility of a page in the ranking system. It is always good to have as many back links as possible which improves your chances of getting a high ranking in search engine results.
To understand the concept better, let us take an example using real life example. If you are an insurance agent, then you want to rank high in search engines like Google, Yahoo and MSN. What do you need to do to achieve this? First of all, you need to learn about search engine optimization techniques. The SEO experts would give you all the needed suggestions to enhance your web presence and help you to achieve your goal of getting top rank in search engine ranking.
Next step in the SEO Audit process is keyword analysis or keyword research. You need to know what the keyword density should be, how to optimize it according to the requirements, the number of times it should be sprinkled and whether there is a need for keyword extraction from the text content. The other thing to analyze is the internal linking structure. The internal link structure determines the rank of a web page based on its popularity among other pages. This audit also helps in choosing the right internal keyword density.
Another important aspect of SEO Audit process is page speed evaluation. It is believed that the longer the page load time, better the site speed score. Therefore, this aspect is evaluated by performing a Google Page Speed Test. In this test, a website is supposed to be visited by several people from various locations around the globe. Each of them visits the page in a specific amount of time and the results are displayed to give an idea about the site speed.
A well executed seo audit will make sure that all the processes have been done properly. The outcome of the entire procedure depends on how many internal links exist between the pages and how many links exist between the pages and the domain. If there are many internal links, it means that there are high PR websites that are linking with your site. The higher the PR of the website, the better is the ranking of the page. If your page rank is high, it means that there is good traffic on your site and you will have better chances of getting a good ranking in search engine results
Last but not least, performing an SEO audit also includes testing the text content. Sometimes Google can detect duplicate texts which leads to penalties in the ranking system. This can easily be checked by running a Google search using only the URL and text content of the web page. If the web page has duplicate text content, then it needs to be corrected as soon as possible.